Regulation in Mass Media Essay Example for Free

Guideline in Mass Media Essay The obligation of the FCC and their guidelines are frequently addressed on the off chance that they are essential or not. By looking at Horwitz’s â€Å"The Evolution of the American Telecommunication System and the Origin of Communication Regulation. ,† one could take the side that the guideline of media is important. Guideline of media is important to forestall a restraining infrastructure which is one organization controlling the whole market. On the off chance that there was an imposing business model on media, at that point the organization could charge and value anything they desire and just offer support of those they needed to. By having media guidelines this can't occur. Regular imposing business models in wired bearers, which are restraining infrastructures affirmed by the FCC, minimize expenses and forestall a jumbling of wiring noticeable all around or tearing up boulevards to introduce underground wiring. The primary indication of regular imposing business model was with ATT and the phone. As per Horowitz, it states: â€Å"Under the administration of Theodor Vail, ATT keep up the communication constitution a characteristic restraining infrastructure. One arrangement, one framework, and all inclusive service’ was Vail’s ot-reapted trademark. † (Horowitz, Page 99) Vail contended that by having all the more then one supplier there would be a misuse of assets and if there was one supplier pooling its assets they would have the option to offer a superior assistance to the client. Despite the fact that this may be valid, except if there is guideline by the administration this thought of regular restraining infrastructure would be awful. Presently the FCC controls any sort of characteristic imposing business model that exists inside all inclusive transporters of a media. The start of guideline started with the beginning of huge scope correspondence, other at that point print, in 1835 when Samuel Morse demonstrated a sign that could transmitted a message by wire. Morse utilized beats of current to give a composed code on a segment of paper. This code got known as the Morse Code. Morse gave an open exhibition in 1838 to congress, however it took congress more than five years to subsidize Morse’s test of the message. Congress supported Morse $30,000 to build a 40 mile test from Washington to Baltimore, utilizing transmit wire. It took six years before a message was sent and gotten over the message wire. This was the first run through a message had been moved other at that point print or verbal. Western Union turned into the principle supplier of the message administration, and turned into a restraining infrastructure in 1867. The message made the umbrella of trade, which was the first run through the legislature interceded with correspondences. As per Horwitz, a typical bearer commitment was built up for all transporters that offered support for the message. Broadcast organizations look like railroad organizations and other basic conveys, in that they are instruments of trade and in that they practice an open work and are in this manner bound to serve all clients the same without segregations, they have without a doubt an obligation to people in general to get to the degree of there limit all messages obviously and understandable composed and to transmit them upon sensible terms yet they are not basic tran sporters, there obligations are extraordinary and are acted in various manners and they are not subject similar liabilities. (Horowitz, Page 95, 96) What this law implied was that there could be no segregation in who the supplier needed to stretch out help to. In 1895 the primary radio message was transmitted by Marconi. Radio region waves were available to who ever could make a gadget to transmit messages to others with a similar gadget. Broadcasting turned out to be increasingly well known. As per Horwitz, â€Å"broadcasting-the scattering of electrical messages through the wireless transmissions to an undifferentiated crowd might not have been thought about, yet it was acquired in the innovation of radio. (Horowitz, Page 112) Radio turned out to be increasingly mainstream and the legislature stepped in as they did with the message and phone and started directing radio. The primary significant guideline was the Radio Act of 1912. Prior to this, radio waves were available to gener al society. The wireless transmissions began to turn out to be excessively packed and the U. S. government chose to make a move. The Radio Act of 1912 built up government command over the wireless transmissions and made rules for giving licenses and circulating radio wireless transmissions. The Radio Act of 1927 was the subsequent significant act that was set up to manage the media business. This demonstration made the Federal Radio Communications (FRC), which was liable for offering licenses to telecasters. This demonstration additionally made it with the goal that the radio wireless transmissions were an open asset. Accordingly, telecasters were required to serve the open intrigue. The guidelines of communicated media and the guideline of print media are extraordinary. The guideline of print manages copyright laws. Anybody could distribute anything they need yet in the event that somebody utilizes somebody else’s words without appropriate documentation they could be sued. Print is directed more when managing news print; for instance the paper. Most print media would not utilize irreverence or any sort of bare pictures. Print media is for the most part composed dependent on morals. The author make an effort not to favor one side or out right appear to be inclination towards one specific side. Communicate media like radio have various types of guidelines. So as to have broadcast appointment on the radio one needs to have a permit. Radio likewise should offer an open support toward the audience. Radio simply like print media will in general avoid obscenity and over sexual implications. Print media for the most part has an expense, though, radio is allowed to general society. Both of these media’s have guidelines yet have various types of guidelines from the FCC. By and large, the universe of broad communications has numerous guidelines that exist. These guidelines are chosen by the FCC, which is a free government organization made under the Communications Act of 1934. Toward the starting the FCC was answerable for managing communicated, broadcast, and phone. Presently the FCC has extended its guidelines to incorporate new correspondence advances, for example, the satellite, microwave, cell phones, PCS administration and private radio interchanges. As should have been obvious, the duties of the FCC are essential in checking both the conveyance framework and the genuine media itself. By and large, by utilizing Horwitz’s â€Å"The Evolution of the American Telecommunication System and the Origin of Communication Regulation. ,† one could tell the historical backdrop of guideline and how significant it truly is to the individuals.

Dmitry Ivanovich Mendeleleyev Was Born In The Town Of Tobolsk, Siberia

Dmitry Ivanovich Mendeleleyev was conceived in the town of Tobolsk, Siberia on February 8,1834. He was the most youthful of the 14 youngsters . His dad was the head of a gym ( a school where there isn't just body improvement yet there is additionally the advancement of the brain). His mom was keen and self-instructed . She utilized her siblings stuff who went to a college. In 1847 his dad got visually impaired of the waterfalls on his eyes and had to resign. So as to help this exceptionally huge family his mom opened a glass industrial facility , yet really soon the manufacturing plant torched in 1848 not long after his dad kicked the bucket. His family needed to stroll around 1000 miles to Moscow so as to get Dmitry into the University . He was not acknowledged . He and his at that point strolled to St. Petersburg where he got into the organization of instructional method. In 1860 his mom kicked the bucket at 59 years old , this was four years after he graduated the foundation as sc ience and math educator. He would work in the Crimea until war . In 1856 he came back to the St. Petersburg in 1856 and completed his MS degree at the St. Petersburg University. ?In 1869 he got an administration award to go get his Ph.D. in Paris with the Physicist Renault? . While in transit to Paris he halted in Poland some place close to Cracow so as to visit the salt mines. While in the salt mines was where his first thoughts begin to create. For what reason ought to KCl, NaCl, and NaBr look and carry on the same. In Paris he work was predominantly centered around thethermal development of the fluids and after a year he went to the Heidelberg where he turned out to be old buddies with Borodin . Additionally worked with Bunsen ( the dad of photochemistry) . They detest each other extraordinarily . At the point when he came back to St. Petersburg in 1861 in the wake of finishing his Ph.D. what's more, turned into an educator at the Technical Institute at 27 years old. In 1863 he wedded one of his sister's companion to a great extent due to the impact from his sister. He never really love one another ,however they had two youngsters and generally lived separated Mendeleev's mom This image shows Mendeleev and his better half going to some science show in St.Petersburg Book index 1) Encyclopedia Britannica on-line at www.eb.com:180 Search question :Mendeleev 2) www.cis.lead.org/MUCT/Mendeleyev.html

ARM Holdings s response to changes in the microenvironment Essay

ARM Holdings s reaction to changes in the microenvironment - Essay Example The firm that is dissected in the paper is ARM, the maker of most chip utilized in cell phones like cell phones, advanced cells, servers and implanted gadgets. Intel commands the production of microchips for workstations, work areas, tablets and other PC gadgets. Despite the fact that they share a related field in various enterprises, the two firms are unique, and each overwhelms an area of the market that its rival would not like to wander, as of not long ago. Late occasions in the data innovation industry have caused a move towards the portable business, and the two firms have enough enthusiasm to put resources into explore that will empower them to deliver chip for use in the area of its rival. ARM expects to move into building processor models for the PC, tablet, and PC industry while Intel needs to move to creating processors for the portable business. In any case, this move is confronted with impediments since the two organizations are pushing their qualities that had brought a bout their mastery of their present market. ARM doesn't fabricate its processors; rather it offers the engineering to firms like NVidia, QUALCOMM, Apple and Texas Instruments that have the fundamental framework to construct the plans. It energizes these organizations for to 2 % of the income from the processors for every processor that is consolidated into a gadget. The ARM processors are portrayed by low vitality utilization that makes them perfect for cell phones, and the firm likewise structures some processor engineering that are consolidated into servers. ... ry has more potential for development than the PC business, and that is the reason Intel has moved consideration towards creating chip for cell phones. Intel targets doing this by improving the vitality utilization of its processors since their preparing power is the best on the planet. Then again, ARM has just evolved processors for use in PCs, tablets and different gadgets that utilization working frameworks that are essentially worked for PC frameworks. This will represent a danger to organizations like AMD since ARM has the ability to enhance its advances since it doesn't assemble the processors (BDTi, 2011). Natural Analysis Industry Cycle The chip business has arrived at its development stage as it has existed for quite a while and firms have just settled their specialty markets. Be that as it may, since this is an exploration, advancement and improvement concentrated market, the business has held the trait of a developing business sector. What's more, because of the adaptabili ty of data advancements, it is probably going to remain so as firms think of new designs, structures, and setups of processors. In this manner, in its methodology, ARM ought take a gander at current turns of events, yet in addition foresee future changes so as to have a serious edge against driving business sector players like Intel, and abstain from being surpassed by developing firms (Porter, 2008: 89). Porter’s Forces There are five fundamental ecological powers that ARM needs to manage in its journey to wander into the PC showcase and hold its serious edge in the versatile market, three of which are macroeconomic and two microeconomic. The doorman powers give a review of the means the firm should take so as to accomplish its goals; these progressions include: The passage of Intel and different firms

I Saw Louisiana in a Live-Oak Growing Essay -- essays papers

I Saw Louisiana in a Live-Oak Growing Walt Whitman is viewed as one of the most significant scholars throughout the entire existence of American Literature. The individuals of his own time considered him a radical, a crazy person, and a pornographer. Nowadays he is enormously refreshing and entitled as a valiant prophet of another phase of human turn of events. At times Whitman would be in a droop and he felt that he expected to avoid the individuals who asked too legitimately. This even implied utilizing instances of gay components in his work, just as unimaginable accounts of him having illicit relationships with various ladies and fathering numerous youngsters, obscure to him. All through these sorts of times W. Whitman has experienced both hatred and honeyed words, in any case giving us his best work. I Saw in Louisiana a Live-Oak Growing, is an incredible model. A more established man goes over an oak tree in Louisiana. He starts to contrast his life and kinship and this Live-Oak developing as an image of this. The word Live-Oak is a type of metonymy representing the old manã ­s kinship. He depicts this tree as it remains there alo...

Performance Appraisal Systems Essay Example | Topics and Well Written Essays - 4000 words

Execution Appraisal Systems - Essay Example The assessment is typically done by the person's prompt predominant in the association who rates others is likewise evaluated by his boss. Execution examination representatives rating methods for contrasting individual representatives in his work gathering, as far as close to home characteristics or lacks and the necessities of their separate occupations. It ought to be separated from work assessment, which is worried about the assurance of worth of various employments. Execution evaluation alludes to the undertaking of the rating or surveying the individual execution and capacities at work. (Yvonne, 1999, p.119) The presentation evaluation is a proper program in an association, which is concerned not just with the commitments of the individuals who structure some portion of the association, however targets detecting the potential moreover. The palatable presentation is just a piece of the framework overall and the administration needs more than simply assessing the exhibition of the subordinates Execution assessment is, something of an official, craftsmanship and science in itself. One significant advantage of the framework is that it encourages top administration to make further decisions about the officials who judge others. The top administration can get a sense from the different exhibition evaluations, about the different divisions of the association and furthermore the need of official improvement in the years to come. Execution examination encourages the directors to assess the presentation and to know the possibilities of their subordinates methodicallly and intermittently. (Yvonne, 1999, p.124) Following are the advantages of legitimacy rating: (an) It helps in the right situation of laborers. (b) Performance rating helps in managing and adjusting representatives. (c) It encourages the workers to know where they stand and subsequently they attempt to improve their exhibition. (d) The presentation evaluation assists with discovering the capacity of the staff. This will animate them to better their exhibition in an offer to improve their rating over others. (e) Ratings can be utilized as the premise of sound staff strategy according to move and advancement. (f) Performance examination helps in structuring the preparation program in better way. (g) The presentation examination whenever done logically and deliberately will forestall complaints and build up a feeling of certainty among laborers since they are persuaded of the unbiased premise of assessment. The creation of examination evaluations has a valuable impact both on the people doing the examination and the one being assessed. The evaluation brings to consideration of directors or administrators, the significance of knowing their subordinates as people. Motivation behind Performance Appraisal Systems The object of execution examination falls in two classifications: Authoritative; and Personal growth (an) Administrative Advancement. This is maybe the most significant authoritative utilization of execution evaluation. It is of regular enthusiasm to both, the executives and workers, to elevate representatives to

VISIT SIPA AND EAT WELL ON A BUDGET! COLUMBIA UNIVERSITY - SIPA Admissions Blog

VISIT SIPA AND EAT WELL ON A BUDGET! COLUMBIA UNIVERSITY - SIPA Admissions Blog It is highly recommended to visit the programs that you’re interested in applying to. When I was applying, I took   two weeks off of work and visited eight MPA programs. While I researched these programs, I instinctively ranked them in my mind from the one that I wanted to attend the most to the least. Surprisingly, after visiting the programs, my ranking of programs changed drastically! Programs on the top of my list were crossed off entirely, while schools I were on the fence,   jumped up high on the list. Factors for the rearrangement of my list include; approachability of professors, friendliness of students, sitting in on classes, as well as the ambiance of the city where the school was located. In regards to SIPA, it was the one school that did not shift position. It was on the top of my list and remained there after my visit. The professors took the time out of their schedules to meet with me, the students took me out for some drinks at the end of the day and offered me candid answers to my questions, the classes were extremely stimulating, and New York City is amazing! That being said, visit SIPA! See if it is a good fit, as well as NYC. While here explore the City. It can be quite daunting if you don’t know where to start. One of my passions before coming to SIPA was splurging on food. My desire for quality food has not diminished, although my wallet has since I am now a full time student. So, I have created a list of AMAZING restaurants to try when youre here, while on a graduate student budget. This is clutch. These restaurants are scattered throughout Manhattan which will allow you to explore your new home if you decide to enroll. Good luck on your application and bon appetit!

Profanity Research Paper The Canterbury Tales - 1650 Words

Profanity Research Paper: The Canterbury Tales (Research Paper Sample) Content: NameTutorCourseDateProfanity Research Paper: The Canterbury TalesIntroduction From a general point of view, the word profanity refers to the various curse words that are used in conversations with varied meanings and these words are usually construed as inappropriate, vulgar, foul, dirty, or insulting (Jay 157). In other words, profanity is the process of cursing or swearing and this type of language is largely considered offensive or illicit. According to Jay (159), profanity can take different forms where it can be done as a gesture, as a verbal expression or as a part of speech or may also be expressed in the manner in which someone behaves in a social context. The art of profanity has been an integral part of human discourse for many decades and therefore it is not a new phenomenon and therefore in some quotas, profanity has been considered to be an indication of higher intelligence as success is surprisingly attributed to doing counterintuitive things. The claim of this essay is that although profanity may seem counterintuitive, people who regularly use it in their discussion have vaster vocabularies by possessing the ability to more readily express their ideas and feelings. This essay holds the assertion that profanity is actually a bad and extremely harmful thing. From review of literature of experts, there is substantial observation laying claim to the fact that people swear for impact. Be that as it may, it is also conceded in literature that the widespread use of strong language may actually lessen the impact as well as contributing towards the lessening of societys ability to set part certain ideas and words as sacred (Jay 160). In fact, in the view of McEnery (102), the use of profanity goes a long way in shaping and reflecting modern culture in powerful ways. Purpose of Profanity in Modern Culture According to McEnery (211), most profanity and curse words have sexual connotation as well as racial indecencies. In this regard, the us e of these words from different members of the society such as teachers and parents is inappropriate especially of the perception it creates for those that look up to them such as children and students. It is based on this moral stand that some of these curse words are considered offensive to an extent that they are punishable by law. In fact, there are countries that have legislated laws aimed at monitoring profanity especially in public places. For instance, swearing or cursing in public can be constituted as an offence under The 1986 Public Order Act (Section 5(1) and (6)) if it is determined to have caused alarm, harassment, or distress to other people (McEnery 89). Effects of Profanity on Language Development and Society One of the most daunting challenges for modern society especially from the perspective of parenting is the fact that there is an increase in the rate at which people curse and use profanity. This challenge is further complicated by the advance of technology wh ich has exposed very young people to profanity through the internet, television, and other sources of mass media (Kolve Glending 98). The effect of this has the creation of the perception that swearing is no different to other everyday words and this therefore presents an urgent need for patents to learn creative and practical ways of how to handle profanity and its extreme threats to parenting and their children. Profanity according to McEnery (47), has profound impact on language development particularly for children and from a parenting point of view. Today, virtually every child is exposed to profanities from a very young age and this naturally appears to grow into their vocabularies and language development. This then means that there has to be a concerted effort striving to help children learn the difference between an offensive word and one that is bad. Words that are intended to insult or offend a specific group or race of people should be highly discouraged. In trying to understand the impact of profanity on parenting and language development for children, I conducted an interview with a Whitecker, an African-American single mother of five sons. The interview sought to understand her personal struggles (if any) with profanity and how the high prevalence of profanity has affected (if at all) her children language development and in a broader sense, her parenting as a whole. In her admission, Mrs. Whitecker expressed her frustration with how the increased prevalence of profanity on all media platforms and the internet has exposed her children to vulgarities from a very early age making it very difficult for her to rid them of profanities. She observed that profanities in their very nature are obscene and vulgar and therefore they place great threat to childrens morality by making them insensitive to violence and immoral behaviors. In order to deal with this challenge, Mrs. Whitecker established a clear guidance about swearing and using of profane term s in her house teaching her children that these words are inappropriate and cause offence. In order to achieve these goals, the interviewee has strict guidelines about what the children can watch on television and the music they have access to and this she does by leading by example, not exposing herself to profanities through television or music for her children to follow.Profanity and Modern Discourse Geoffrey Chaucer, a late fourteenth century English poet, in his highly acclaimed work, The Canterbury Tales, also addresses how puns were used to criticize leaderships and public figures in veiled verbal attacks and sarcasm. This in the centuries gone was a mild and veiled resemblance to addressing the idea of inappropriate language use to criticize and shame. In the modern times, this has largely changed as there is a proliferation of the blatant use of profanities in the public and through public platforms such as TVs, in comedy, in the work place, and over social media. In Chauce rs work, he attributes in part, the growth of boldness in the use of racial slurs and micro-aggressive language to events that happened in the ancient English society in 1380s during what was referred to as The Black Death. This event wiped out over forty percent of the population in England bringing to the fore strained relationships of different classes in the society the nobles, the peasantry, the artisan and the propertied classes (Kolve Glending 56). It was during this era that the use of racial slurs started taking shape in the US and contained within it the deliberate intend to ridicule, offend, and discriminate against the minority groups. Looking at modern societies today, as has been established, the use of profanities has caused harm tremendously around the world. McEnery (210) indicates in their research that the last half century has seen a prevalent trend in the growth of the use of profanities in the public spaces. Statistics show that over 70% of Americans for inst ance, admit to hearing English swear words everyday hurled in public places and two-thirds of them believe that there is more cursing today than there was two decades ago (McEnery 221). More disturbingly, 32% of male Americans and 23% of female Americans confessed to using the F*#$ word a few times every week in their normal conversations (McEnery 225). A research by Danesi (134) indicates that the use of profanity in modern society was accelerated by the pop culture referring to the prevailing attitudes, ideas, and images within the broader culture of the society. In the pop culture, there has been an unprecedented use association of profanity with success and intelligence where it is made to appear as though being vulgar and profane in speech and demeanor is something to be admired and appreciated (Danesi 143). It is implied that people who have been successful ...

Beatrixs Act Two Monologue from Promedy

This comedic monologue is from Promedy, a teenage comedy about the senior prom, written by Wade Bradford. This monologue can be used as practice material for a performer, or as a monologue to use at an audition. It is also appropriate as a classroom exercise for drama students, especially for high school classes. Context of the Promedy Monologue In this scene, Beatrix confronts Dante, an arrogant drama-geek who has been chasing after the girl of his dreams since kindergarten, the lovely cheerleader, Kay Nordstrom. But once Kay finally falls for Dante, he freaks out and tries to run away. Fortunately, his friend and rival Beatrix talks some sense into him. BEATRIX: Hold it right there, Dante! I’ve watched you do this all your life, from kindergarten to the twelfth grade. But it’s not going to happen tonight. Don’t look at me like that, you know exactly what I’m talking about. Remember first grade? The lunchroom. You’re walking around begging for a chocolate chip cookie. â€Å"Oh, I’m little Dante and I’m so sad. My mommy packed nothing but veggies. Oh, I wish I had a cookie. Oh if only!† Here, Dante, I said kindly, here’s a chocolate chip cookie, and what did you say? I’m not hungry. Flash forward. Third grade, playground. It’s the game of tag. You’re it. A hundred kids are running around and you can’t catch a single one. You’re desperate, you’re panting, you’re crying for someone to slow down so that you don’t have to be it anymore. So, feeling sorry for you, because I’m an idiot, I walk right up and say, â€Å"Here Dante, I’ll be it. You can tag me.† And you say? I don’t want to tag you. That’s too easy. Whatever you can’t have, that’s what you want. That’s why you’ve said you were in love with Kay all these years. You knew, deep down that, she would never return your affection. And that made things easy and safe. Every time she ignored you, that meant that you’d never have to feel anything real. You’d never have to know what it’s like to have someone who wants to be with you, which meant that you could always be alone. But is that what you want, Dante? Look at her. You’ve been chasing Kay like she was some sort of dream. Well†¦don’t you want it to come true? Wait, why are you looking at me like that? Exploring the Monologue Beatrix is a senior in high school who has a romantic vision of the senior prom as a special event in life that should not be missed. However, the prom is canceled and she must find a way to revive it or risk losing out on this rite of passage. In this monologue, she shows a degree of maturity in understanding Dantes habit of only pursuing desires he cannot fulfill. Once they are possible, he abandons them. The performer can choose how sarcastic and mocking to be in delivering the lines. It can be played with a mix of genuine affection for Dante as a friend as well as the need to tell him the hard truth about his behavior. Promedy is published by Eldridge Plays.

Cultural Anthropology Human Nature - 1241 Words

Cultural Anthropology Assignment 2 Julie Kopp (100121035) July 28, 2015 Cultural Anthropologists view all aspects of human nature in order to generate an accurate representation of society. It is imperative that anthropologists engage themselves in fieldwork in pursuance to increase understanding among people of the world. Anthropologists found that by becoming an active participant rather than an observer, they are more likely to be accepted as a member. By becoming an insider, it allows the anthropologist to accurately view the range of cultural behavior within a society and draw a conclusion based on their findings, which in turn increases understanding among people of the world. In the article â€Å"Shakespeare in the Bush,† it is apparent that Laura Bohannan visited African tribe, â€Å"The Tiv,† with a preconceived idea that the play Hamlet had one possible interpretation and that interpretation was universally known. As far as the Tiv’s culture stands, story telling is a meaningful art form of their culture. When Bohannan is given the opportunity to share one of her stories, she immerses herself into the play, Hamlet. It becomes evident that the points therein are not universal after all and despite efforts to explain central points to her audience, Hamlet began to loose its meaning. To many people in our culture, Hamlet is an illustrious play and is widely accepted with little or no difficulty. However, to people of another culture, such as The Tiv’s, concepts ofShow MoreRelatedWhat Is Human Nature?1735 Words   |  7 PagesBy observing and analyzing the context of previous time periods, anthropology was certainly not create d by accident or mistake. At the end of the 18th century, the Enlightenment period was occurring. This produced two products during the time period. First, humans were able to possess a newfound understanding of general principals in which the world works. 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With the billions of people that live on the planet today, it would be no surprise that people across the globe have varied ways in which they live. These lifestyles can be as old as those our ancestors thousands of years ago had practiced, to the mechanized practices we see in 21st century Western societies. Communities can be categorized into oneRead More Anthropology and Gender Essay1576 Words   |  7 PagesThough women have played an integral part in the history of the discipline of anthropology, it was not until the early 1970’s that the field of anthropology and gender, or feminist anthropology emerged. Sex and gender roles have always been a vital part of any ethnographic study, but the contributors of this theory began to address the androcentric nature of anthropology itself. The substantial gap in information concerning the study of women was perceived as a male bias, a prejudice made more apparent

The Founding Fathers Essay - 1635 Words

If there is one thing all Americans can agree on, it is that the government is slow acting. Too slow acting, almost like it doesn’t do anything, and when it does something, its not the right thing. The easiest answer to the problem of this inefficiency is to place blame on one person or branch of the government, such as the President or Congress. However, what most Americans either do not remember or do not know is that the government was designed to be inefficient. Contrary to popular belief, the government is not meant to answer every complaint we have. The founding fathers were classically liberal, meaning they believed that the American people should and would live their lives how they desired, and the government would only interfere when one’s actions were, as philosopher John Stuart Mill described it, â€Å"other-regarding and harmful.† Today, the vision of the founding fathers is still strong in our political system, where its inefficiency is intended by d esign, and the discontent seen today is due to the modern-day perspective of this deliberately inefficient government. Having just broken the colonial bond to Great Britain, one of the main concerns of the founding father was tyranny. As a way to prolong the process of passing any legislation that would drastically change the country, the founding fathers created a system of government that separated power between three branches in an attempt to prevent any potential dominance of any one branch. This was done to createShow MoreRelatedAmericas Founding Fathers675 Words   |  3 PagesThis reading material consists of the first chapter of Stephen Ambroses text â€Å"To America, Personal Reflections of an Historian†, entitled â€Å"The Founding Fathers†. In this piece, Ambrose examines several of the founding fathers, contrasting their lives with their failings in the light of modern views on racism and sexism. He begins by speaking about the life of Thomas Jefferson. Je ffersons views on African American slavery, as well as the rights of women and Native Americans, are listed in detailRead More George Washington-Founding Father? Essay1170 Words   |  5 Pages George Washington became President in 1789 and since then has been regarded as America’s â€Å"Founding Father†(10). This grand and hero-like status is said to have â€Å"began gravitating to Washington six months before the Declaration of Independence, when one Levi Allen addressed him in a letter as ‘our political Father.’†(10). The preservation of Washington’s role as a national hero has been allowed by authors and the media omitting his many flaws as if they had either been forgotten or were no longerRead MoreThe Founding Fathers Were Far from Perfect1392 Words   |  6 Pages When the United States first gained its independence from England in 1776, most people believed that it would fail. This most likely would have been true, had it not been for the founding fathers that held our fragile country together. Alexander Hamilton, John Adams, and Thomas Jefferson are only a few of the many political figures that helped rule the United States in the 18th and 19th centuries, helping turn this country from an oppressive monarchy to a solidified republic in only a few decadesRead MoreRespecting The Founding Fathers919 Words   |  4 PagesSince the establishment of our nation, the founding fathers have been looked upon with veneration. The numerous monuments throughout the country dedicated to these courageous men demonstrate their lasting dignity in our society. These men were exceptional leaders who played a substantial role in American history and tremendously shaped our country for the better. They gave us some of our most beloved documents, led the wa y to our freedom from Great Britain, and provided us with the foundationsRead MoreThe Motivations Of The Founding Fathers1257 Words   |  6 PagesThe Motivation of The Founding Fathers The Motivations of the Founding Fathers Alexis Williams Pols 1101 Dr. McCurdy – Lab 1 August 28, 2014 The Motivations of The Founding Fathers The founding Fathers were men of great knowledge and bravery. They were left with the task of revolutionizing America into the world power that it is now. From gaining independence from England, to the revolutionary war their impact has gone beyond what was expected. This impact has also extendedRead Morefounding fathers of sociology1117 Words   |  5 Pagessociety and human behavior. It tries to acquire knowledge about society, and about how the humans making up these societies interact with each other. Auguste Comte was the first true father of sociology. He was the person who coined the term â€Å"sociology†. Other sociologist who can also be called the founding fathers of sociology include Weber, Marx, Engels and Durkheim. In this essay I will be looking at where these sociologists came from and the theories they came up with. Auguste Comte was aRead MoreFounding Fathers of Psychology1587 Words   |  7 PagesUn-Official Founding Fathers of Psychology Sarah Psy/310 2/13/2012 Un-Official Founding Fathers of Psychology These four men that we are about to talk about are some of the, if not the most important people in psychology. One developed psychology as a school of thought and published the first book on the subject which opened the door for another to develop his theories. Years after the book came out another thinker was inspired to look into the human mind and this time with a more scientificallyRead MoreThe Accomplishments Of The Founding Fathers1003 Words   |  5 Pagesfor our future. It’s also the day where society host festivals, fireworks, and bring hope to all. This is just the highlights to cover the struggles that the founding fathers have created to bring resolution to our nations. To understand and appreciate how electing begain we would have to go back in the late 1700s were the founding fathers created the Electoral College. The Electoral College is a body of people representing the states of the US, who formally cast votes for the election of the presidentRead MoreThe Founding Fathers : Virginia1589 Words   |  7 PagesMadison. Once he reached eighteen, Madison attended the College of New Jersey, more commonly known today as Princeton (â€Å"James Madison’s Biography†). During this time period, it was strange for a man to go beyond the colony for his education (â€Å"The Founding Fathers: Virginia†). However, Madison went against the social norm, which ultimately gave him an advantage by broadening his understandings of all the different opinions and views between the colonies (Wills, Schlesinger 57-119). After graduation inRead MoreThe Founding Fathers in Context2150 Words   |  9 Pagesmethods now utilized in the social sciences has progressed organically over time. This is a very interesting phenomenon since the founding fathers oscillated between history, the present-day’s ethnographic research as well as the views of their contemporaries. This leads one to ask if the time period in which sociology came about lead to its birth? Or were these founding fathers generally interested in the social ties that bind us together? I believe it is a combination of both that lead to the development

The Common Attributes Between Religion And Brands

It is widely known that organized religion has dramatically shaped every aspect of human identity for several years. For example, in a society currently bombarded by material objects and cluttered advertisements, an interesting relationship between brands and religion has formed. Despite the correlation between the two being invisible to the naked eye, academic scholars have taken great interest in researching how brands operate like religion. With that in mind, the purpose of this essay is to identify and analyze the common attributes between religion and brands. This analysis begins with working definitions of both concepts, in addition to discussing the common attributes which include: formation of human community, focus on human desire, and entering into human relations of exchange. Accordingly, by drawing on David Chidester’s text, Authentic Fakes: Religion and American Popular Culture (2005), this paper will argue that Apple, an iconic brand, is an authentic fake doing r eal religious work. For starters, it is important to define the term â€Å"religion† as many different definitions circulate. Chidester (2005) offers a simple definition, which states that â€Å"religion provides ways of being a human in a place† (p.3). Since religion is known to be a complex concept, Chidester’s definition is functional because he does not put restrictions on what religion is. Instead, the importance is placed on the element of human experience that will not only bring individuals together, butShow MoreRelatedMarket Segmentation1221 Words   |  5 Pagesconsumer market. When undertaking market segmentation, BMW does research on the geographic, demographic, behavioral, socioeconomic, as well as beneficial attributes of the society so as to help the company target the market in more effective manner. The demographics of consumers with potential to purchase a BMW product are often men and women aged between 30-50 years. Behaviorally, these demographics of people usua lly would have formed a successful image in the mind prior to purchasing a car. GeographicallyRead MoreBranding Is A Expression Of The Human Condition1727 Words   |  7 PagesBRANDS The word ‘brand’ is derived from the Old Norse word brander, which means to ‘burn by fire. The dynamics of the brand reputation helped build better businesses, and the role of the brand which consider as a barometer of value has sustained growth. Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function forRead MoreMarketing Plan and Stp1192 Words   |  5 Pagesconstructing the mix, marketers must always be thinking of who their target market are. Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores has poor coherency between distribution and product offering. In the long term, all four of the mix variables can be changed, but in the short term it is difficult to modify the product or the distribution channel. Therefore in the short term, marketers are limited to workingRead MoreTocqueville : American Exceptionalism?1581 Words   |  7 Pagesin America. He began his political career as an apprentice magistrate, a role he was easily able to enter into due to his father’s role in French government. In the role of apprentice magistrate, Tocqueville witnessed the constitutional upheaval between the conservatives and liberals in France. With the inevitable decline of the aristocratic privilege on the horizon, he began to study the English political development. For Tocqueville, the July Revolution of 1830 and the resulting kingship of LouisRead MoreProduct Team Cialis: Getting Ready to Market832 Words   |  4 Pages(ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence of ED increases with age and depends on gender. With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into differentRead MoreHarley Davidson Posse Ride1923 Words   |  8 Pages Building Brand Community for Harley Davidson | Analysis on the basis of Attitude Formation | | | | Submitted To Prof. Krishanu Rakshit Submitted by: Pranav Santurkar Rakesh Mishra Akshay Mahajan Anjanjot Singh Vinay Kumar | The Harley Owners Group (HOG) The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhanceRead MoreComparison of Media Propaganda Used During the Two World Wars1715 Words   |  7 Pagesart and poster design was used to properly influence and imprint ideas and morals to the viewers. I will also compare how different design techniques were used in each war and how effective or ineffective they were in each case and what their common attributes were and in what way they were different. If someone had to decide on the most lethal wars in human history the conclusion would be easy, the two World Wars which had as a combined number of deaths that exceed the 80 million mark with the secondRead MoreSegmentation, Targeting, Positioning1614 Words   |  7 Pagesprofitable. Therefore, the process of market segmentation is advised. Levels of Market Segmentation Three different levels of market segmentation are: a. Mass marketing (no segmentation) b. Complete segmentation (micromarketing) c. Something in between (segment marketing or niche marketing) Mass Marketing For most of the last century, major consumer-products companies have held fast to mass marketing. This meant the companies mass produced, mass distributed, and mass promoted about the same productRead MoreEssay on The Fashion Industry: Zara1467 Words   |  6 Pagesproducts out to the consumers at the shortest possible time. Any delay would make other competitors go to other stores. In 2006, Zara’s stores were localized even though they had small labor costs that rivals benefitted most. Zara created a global brand based on the consumer concept of fast-fashion. In a good year, Zara sold close to 10,000 new items which is about three times of its rivals (Capell, 2008). From its creation to the time it reaches the stores followed by advertising, consumers are wellRead MoreMcdonald s And The Changing Food Industry1563 Words   |  7 PagesAbstract As one of the most successful fast food chain restaurants in the world, the development of McDonald’s, we can easily attribute the success to the numerous trends in hospitality they have incorporated into their strategy. In this paper, I will discuss some of those trends in grave detail, which links to the company’s structure and environment. This paper is organized as follows: In the first section, I will give a brief introduction to the history of McDonald’s and how it came to be the

My Thoughts About Travelling Free Essays

I want to travel. I want to travel to any places, especially those popular with backpack tour. I’ve been asked, why do you want to travel? Well, I told him that I want to learn new things. We will write a custom essay sample on My Thoughts About Travelling or any similar topic only for you Order Now Things like what? Things where our own country and home doesn’t have. What do you mean by that? Any difference of our country and other countries? Well, of course there are. At least I want to see how the people lives at other countries. I want to see what our differences are, and what our similarities are as well. I can know how does their country work and operate. Travelling is also, a way to relieve stress. So, why not travel? And also, you learn how to live in different conditions, in different ways, in different environment, surrounded by different people. You can learn how to communicate and interact with different people. You’ll be amused by how other people respond to problems, what they think about issues. What do they think they should do to improve either themselves or the country? Travelling is also a challenge in a way, as it trains both our mentality and physicality. In my opinion, it can broaden our mind as we can gain experience from our travelling. There’s a saying, which I guess everyone had heard of before: Don’t be a frog in the well. Because if we do, we are limiting ourselves to many other part and aspects of life that could have gone much better than you can imagine, and that’s if you choose to be that way, ’cause there’s no certainty if you’ll do better, because life, has its ups and downs, how you want it to be, all depends on how you want it to be and how u respond and handle it. True story. Alright, let’s go back to travelling. Hmmm†¦ In a way, I do think that travelling brings out our true personality and character. Whether you’re travelling alone or with some buddies, in travelling, most of the time, there’s no doubt that you’ll be letting yourself enjoy every moment of it. And that’s where your true personality and character show itself. Hence, to be honest, I just realized that’s what I want to achieve of all this time, finding my true self. And I believe that’s what life’s purpose, finding our own selves. So, I’m kind of out of juice after writing this passage, it’s just what I thought about travelling. I just simply can’t imagine any disadvantage of it, except that it requires a lot of money, but I still believe there’s some way to travel without much costing. So, you got any suggestion for me? I really appreciate it. But, no matter how, I’ll still be travelling, no matter where it is. Thanks for reading. How to cite My Thoughts About Travelling, Papers

Journal Of Australian Traditional-Medicine - Myassignmenthelp.Com

Question: Discuss about the Journal Of Australian Traditional-Medicine. Answer: Introduction Event Management deals with the application of project management for the creation of large scale event like festival, ceremonies and concerts. It involves a study of the brand, identification of target audience, building up the concept, and co-ordination of the technical aspects before the actual event takes place (Clarke 2015). Sydney Vegan Market acts as the ultimate destination of all things that is vegetarian. It covers everything from fresh food, home wares, coffee to that of fashion. It mainly deals with food items like burgers, cheese wraps, cheese and coffee. This report elucidates on the purpose of the event and analyses the event governance and impact assessment of the event. Purpose, goals and objectives of the event The primary purpose of Sydney Vegan market is to support the vegetarians so that they can maintain their veganism. The main objective of the event is to cater to those people who want to see difference in relation to veganism in Sydney (Sydneyveganmarket.com, 2018). There is a great deal of talk about compassionate and ethical behaviour in the present age and Sydney Vegan market wants to serve this end. The goal of the event is to create and produce products which are completely vegan and it helps in connecting the like-minded people. Event location, duration, frequency The location of Sydney Vegan Market is Sydney Portuguese Community Club 100 Marrickville Road, Marrickville NSW 2204 Australia. It is held on the 3rd Sunday of each month and it runs between 9 am to that of 4pm. It will be held in 21st January, 2018. The Event program The program of the event highlights a different kind of eating and living. This event caters to the need of those people who want to eat vegan delight and want to buy products that is cruelty free. Those who make vegan products or want to test vegan products can reap the benefit from this kind of a program. Conscientious customers can wander through the stalls and is free to sip, buy and browse and they do not have to worry about cruelty. This event is mainly related to food and the most popular vegan brand of Sydney attend this event. Live entertainment would provide another reason that would help in drawing the attention of the crowd (Blundell 2014). It would also offer vegan candles, accessories along with beauty products and customers can try out any product they want. The big names that would attend the Sydney Vegan Market in January is that of Soul Burger, Suzy Spoon Vegetarian Butcher along with that of Cruelty Free Shop. Over the Moo would take care of the dessert of Sydney V egan Market (Benatar 2017). Community and corporate stakeholder relationships The stakeholders are the individuals and groups who can benefit from the operation of the business. Fair treatment with the core stakeholders helps in bringing profits for the business. The most important stakeholder relationship is between that of business and the customer. The people who come to the Sydney Vegan Market are provided with great product that helps in winning the customer loyalty (Kellett 2016). The Sydney Vegan Market introduces the clients to a healthy way of life that reduces the risk of mortality on account of different conditions like hypertension, obesity and cardiovascular disease. The buyers of the products realize that animal product is not necessary for sustenance and that a large amount of resource is being wasted because we tend to support the growth of animals whom we kill later on (Wirnitzer et al. 2016). It will encourage the customers to learn more and encourage them to look into different issues that they may have overlooked earlier. Sydney Vegan Market is involved in a partnership with that of Vegan Distribution that aims in order to bring compassionate goodness to that of the masses. Vegan Distribution is a pioneer in relation to distribution and import/export of the eco-friendly products. They are responsible for sourcing the vegan products and they act as a great wholesaler for the restaurant and business. They have collaborated with Jalna that is an Australian business that is committed to produce nutritious food (Byrd-Bredbenner et al. 2014). They have also partnered with Campbell Arnott which is a large food manufacturer within Australia. The aim of Campbell Arnott Team is to make healthy eating an easier choice with the help of product innovation (Moskwa, Higgins-Desbiolles and Gifford 2015). The community will greatly benefit from the Sydney Vegan Market as they would be enlightened about the importance of vegan food and the positive impact that it can have on the physical health of an individual. People would get to know about the merits of vegan food and it can help in influencing the decisions of others. The Sydney Vegan market would greatly encourage the business who sell vegan product and encourage them to expand their business. Event governance The Sydney vegan Market has a great organisational structure that ensures that a large number of customers would attend the market. The event co-ordinator would sit at the top of the hierarchy and under his active guidance the event planner would work with the Client service event manager. Event co-ordinators should be able to complete a large number of activities by making use of clear communication along with organisational skills. The Event Planner would work closely with the co-ordinator in order to ensure that the event functions smoothly. They are responsible for choosing the location and catering and has a lot of responsibility in relation to the finance department (Campbell-Arvai, Arvai and Kalof 2014). They help in ensuring that the team sticks to the budget. They play an active role and is responsible for doing the paperwork. The Event Assistant would work under the Event manager and they will be responsible for making calls to the people who can help them in the arena of r esearch. The event assistant knows about all the minute details of event and teaches and coordinates important facts to the others. The production manager is responsible for controlling the entire staff and they ensure that the employees are trained adequately and ensure a safe working environment. They set up the Risk Assessment and they are responsible for designing the deadlines. Expected event impacts and impact assessment Australia ranks third in terms of growing market of vegan foods and the Sydney of Vegan Market helps in popularizing the vegan foods in an era where the incidence of cancer and different diseases are on the rise. It will lead to growing interest in relation to plant based cuisine and many reputed restaurants in Australia will follow vegan menus being inspired by this event (Rosenfeld and Burrow 2017). The big chains within Australia will come to the meat-free party and companies like that of Subway and Dominos will come forward to offer vegan menu options. Many eateries would start to operate under the banner of clean eating. It will give rise to an increase in cruelty free shop that sells more than that of 3500 vegan products (Cserhati and Szabo 2014). Vegan will become the new buzzword and a large number of Australian consumers will become interested in brand vegan though they may not live as vegans. Conclusion: The main purpose of the Vegan Market of Sydney is supporting the vegetarians so that they can maintain veganism. It is specially suited for those people who want to bring about a change in the world by taking recourse to veganism. It reduce the risk of mortality due to different conditions like hypertension and cardiovascular disease. The event co-ordinator helps in the organisation of the Sydney Vegan Market along with that of event planner and client service event manager. They play a significant role in order to ensure that the event goes smoothly. The event co-ordinator with the help of his communication and organisation skills ensures that the Sydney Vegan Market attracts the attention of a large number of people. The production manager controls the entire staff and provides training to the employees so that a safe working environment is created. After being inspired by the Sydney Vegan Market many eateries would get inspired and they would start to keep vegan menus. Many eateri es would start functioning that offers the facility of clean eating. References: Benatar, J., 2017. Cardiometabolic Risk Factors in VegansA Meta-Analysis of Case Control Studies.Heart, Lung and Circulation,26, pp.S344-S345. Blundell, L., 2014. Food: The big retail winner.Property Australia,28(4), p.60. Byrd-Bredbenner, C., Moe, G., Beshgetoor, D., Berning, J. and Kelley, D., 2014.Wardlaw's Perspectives in Nutrition: A Functional Approach. McGraw-Hill. Campbell-Arvai, V., Arvai, J. and Kalof, L., 2014. Motivating sustainable food choices: The role of nudges, value orientation, and information provision.Environment and Behavior,46(4), pp.453-475. Clarke, A., 2015. Vegetarianism and sustainability.Journal of the Australian Traditional-Medicine Society,21(2), p.106. Cserhati, G. and Szabo, L., 2014. The relationship between success criteria and success factors in organisational event projects.International Journal of Project Management,32(4), pp.613-624. Kellett, L., 2016. More diet trends.Good Practice, (8), p.17. Moskwa, E., Higgins-Desbiolles, F. and Gifford, S., 2015. Sustainability through food and conversation: the role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues.Journal of Sustainable Tourism,23(1), pp.126-145. Rosenfeld, D.L. and Burrow, A.L., 2017. The unified model of vegetarian identity: A conceptual framework for understanding plant-based food choices.Appetite,112, pp.78-95. Sydneyveganmarket.com (2018).About. [online] Sydney Vegan Market. Available at: https://www.sydneyveganmarket.com/ [Accessed 3 Jan. 2018]. Wirnitzer, K., Seyfart, T., Leitzmann, C., Keller, M., Wirnitzer, G., Lechleitner, C., Rst, C.A., Rosemann, T. and Knechtle, B., 2016. Prevalence in running events and running performance of endurance runners following a vegetarian or vegan diet compared to non-vegetarian endurance runners: the NURMI Study.SpringerPlus,5(1), p.458.

Chlamydia Essay Example For Students

Chlamydia Essay What is chlamydia?Chlamydia trachomatis is the most common bacterialsexually transmitted disease (STD) in the United States. Chlamydia affects approximately three million womennationally and 300,000 women in California. California alsohas the highest number of estimated cases of chlamydia inthe nation among women 15-34 years of age. In addition, teenagers and young adults under 25 yearsof age have the highest rates of infection and complicationsattributed to the disease. Among adolescents 15-19 years ofage, it is estimated that one in ten is infected. It should benoted, however, that chlamydia crosses all ethnicities,economic and social classes, and geographic lines. Earlydetection and treatment of chlamydia is crucial since up to70 percent of women and 50 percent of men with chlamydiahave no detectable symptoms. How does someone get chlamydia?Chlamydia is transmitted through sexual contact(primarily vaginal or anal) with an infected person. What are the risk factors for chlamydia?The primary risk factors for chlamydia include: Engaging in Having sex with more than one partner Being in a sexual relationship with someone whohas multiple sex partners How can you protect yourself fromgetting chlamydia?The chance of becoming infected with chlamydiacan be reduced by avoiding risky sexual behaviors. Youcan get and spread chlamydia through unprotectedvaginal and anal sex. Preventing chlamydia meansapproaching sexual relationships responsibly: limit thenumber of your sex partners, use condoms, and if youthink you are infected, avoid any sexual contact and visita local STD clinic, hospital, or your doctor. Be sure yourpartner is treated to avoid becoming reinfected. You canalso prevent getting Chlamydia by:Use latex or polyurethane condoms during sex Limit your number of sex partners If you have recen tly been treated or are being treatedfor chlamydia infection, you must make sure your sexpartner(s) also receives treatment in order to preventgetting infected again. Sex partners should receivetreatment even if they do not have any symptoms. What are some symptoms of chlamydia?About 75% of women and 50% of men with chlamydiahave no symptoms of infection. In women, symptoms of chlamydia may include: An unusual vaginal discharge Bleeding after intercourse Bleeding between menstrual periods Abdominal or pelvic pain In men, symptoms of chlamydia may include: Discharge from the penis Burning with urination Swollen and/or painful testicles Can infection with chlamydia lead toother health problems?When left untreated, chlamydia can increase the riskof acquiring or transmitting , the virus that causes . In women, untreated chlamydia can spread into thepelvic area and infect the uterus, fallopian tubes, andovariesleading to . The symptoms of PID include: Abdominal pain Lower back pain Pain with intercourse Bleeding between periods Fever PID can be a very serious condition and requiresimmediate medical care. It may cause permanentdamage to the womans reproductive organs and canlead to infertility, chronic pelvic pain, and an increasedrisk of ectopic pregnancy. In men, untreated chlamydia can affect the testicles,leading to swelling and pain. Related complications canlead to infertility. What is the impact of chlamydia onpregnancy?Chlamydia can be passed from mother to baby duringbirth. Chlamydia infection in newborns can causeneonatal conjunctivitis (an infection of the babys eyes)and pneumonia. Without prompt medical treatment, theinfants eyes can be seriously and permanentlydamaged. How is chlamydia diagnosed?There are a variety of laboratory tests that can beused to diagnose chlamydia infection. Tests are donewith either a urine sample or a sample obtained from awomans cervix or a mans urethra, using a cottonswab. Is there a treatment or cure forchlamydia?Chlamydia can be treated with the antibioticsdoxycycline or azithromycin. Urine tests for both malesand females are available to detect chlamydia.There hasbeen major progress in the treatment of chlamydia withantibiotics over the past few years. A single dose ofazithromycin or a week of doxycycline (twice daily) arethe most commonly used treatments. (For the U.S. only)Common side effects associated with these treatmentsinclude diarrhea (7%), nausea (5%), abdominal pain (5%),and vomiting (2%). Lesson in Love EssayBasic InformationChlamydia is a genus of microscopic organismsthat cannot be categorized as virus, bacteria, or fungibut that behave like bacteria. There are three speciesof chlamydia: Chlamydia trachomatis, Chlamydiapneumoniae, and Chlamydia psittaci. Perhaps the most common chlamydia illnessesare diseases caused by many strains of thetrachomatis species. One strain of Chlamydiatrachomatis causes conjunctivitis, an eye infectionmarked by redness and swelling, sensitivity to light,and pus discharge. A strain of fly-borne Chlamydiatrachomatis causes a severe form of conjunctivitiscalled trachoma. More common in developingcountries, untreated trachoma may result in blindness. Each year in the United States, Chlamydiatrachomatis causes 4 million cases of sexuallytransmitted diseases (STDs) in both men and women,including nongonococcal urethritis (NGU), an infectionof the urinary tract. Lymphogranuloma venereum, alymphatic tissue disease that is rare in the UnitedStates, occurs more commonly in tropical regions. In both men and women symptoms of sexuallytransmitted Chlamydia trachomatis may include awatery discharge and pain when urinating; in womenChlamydia trachomatis also causes inflammation ofthe vagina, cervix, uterus, Fallopian tubes, andovaries. Women may also experience vaginaldischarge, fever, abdominal pain, and pain in thegenital area. In as many as 50 to 70 percent ofChlamydia trachomatis infections, however, womenexperience no symptoms. As a result, the infectionremains untreated and may develop into more seriousconditions, including pelvic inflammatory disease,ectopic pregnancy, and infertility. Pregnant womenwith chlamydia infections can also pass it to theirbabies during birth. The pneumoniae species of chlamydia commonlycauses upper respiratory tract infections includingbronchitis, pneumonitis, and pharyngitis. It is thesecond leading cause of pneumonia in the UnitedStates in individuals from 5 to 35 years old. Spread byperson-to-person contact, symptoms of Chlamydiapneumoniae infection may be mild, often consistingonly of a cough, fever, and increased production ofsputum, a mixture of saliva and other mucus from therespiratory passages. In rare cases, Chlamydia psittica causes a flulikeillness known as psittacosis or parrotfevercommonly named because the organism is carried mostly by parrots, parakeets, and lovebirds. Itmay also be found in other birds, as well as in cats,and occasionally in humans. Pet shop workers, birdowners, poultry processing plant employees, andother individuals who work around birds are mostlikely to develop psittacosis. All three types of chlamydia infections arediagnosed with tests consisting of cell cultures usedto exclude other illnesses with similar symptoms, suchas gonorrhea, herpes, trichomoniasis, andcandidiasis. More recently, immunoassays aretypically used for diagnosis. These blood tests identifythe presence of a specific antibody formed by the bodys immune system to fight off chlamydia infection. The Centers for Disease Control and Prevention (CDC)recommends that all sexually active women under theage of 20 and women over 20 years with risk factorsthat include having multiplesex partners shouldreceive annual screening for chlamyida. Chlamydia infections are easily treated withantibiotics. In infections involving sexually transmitteddiseases, all sexual partners of the affected individualmust be treated to prevent reinfection; latex condomsshould also be used during intercourse to preventtransmitting or receiving chlamydial infection.

Sample Tort Essay Answers on Negligence

Sample Tort Essay Answers on NegligenceThere are some reasons why a student may want to develop sample tort essay answers on negligence. In many cases, students come from families that had lost a loved one, or they had to deal with a lawsuit involving medical negligence in the past.One of the most common reasons that a student would develop a sample tort essay is if they were involved in a car accident that resulted in a wrongful death. Many people can relate to this scenario. In the past, lawsuits for vehicle accidents have proven very difficult to win, because there has been little evidence to base the case on. Many individuals have failed to prove that they are at fault.If a person has been involved in a car accident and they are required to take a personal injury exam, they may not know that they are required to answer several questions concerning car accidents. These questions will pertain to accidents that are related to medical negligence. Some of these questions will also per tain to lawsuits that may have been filed.When answering the questions that pertain to your medical malpractice case, you need to remember that it is your responsibility to avoid making any mistakes. For example, you should not refer to someone else as 'doctor' without saying the person's name. You also should not use terms such as 'accident'accident' in the middle of your answers.When answering the questions on negligence, you should be careful not to attempt to convince the examiner that you did not act negligently. Instead, you will want to try to use the best evidence that you have to prove that you were not negligent. In other words, you need to consider whether you can present as much evidence as possible to support your position.In most cases, you will be required to supply an outline for each of the questions that you answer. However, the examiners will tell you that you do not have to get all of the information right on the first try. In most cases, the answer that you get first will not be counted towards your total score. You will only receive credit for the answers that you provide.If you are unsure whether you should write an essay, then you should consult with a personal injury lawyer or a forensic accountant. They will tell you what areas of negligence you may have handled poorly, and they will help you prepare for the exam. They will also help you make a list of things that you will need to do before you take the exam.

Colorado River Pollution Essays

Colorado River Pollution Essays Colorado River Pollution Paper Colorado River Pollution Paper Essay Topic: Water pollution River supplies water to most of the southwestern United States and despite this fact, pollution levels are continually rising and in some cases above acceptable limits. The Colorado River supplies and runs through five states and during some parts of the year to the Mexican border. During the rivers journey various types of pollutants come into contact to with it degrading the water quality downstream. The river water benefits humans in multiple ways the first obvious answer is by drinking it. Farming and other agricultural uses demand 60% and sometimes as much as 90% of its water. Using polluted water for irrigation passes the contaminants into the crops and ultimately onto our dinner tables. Water is scarce in the southwestern United States and water is essential for human survival. The Colorado River is the primary reason why the southwest can sustain the massive population in the region. Without this lifeline? of freshwater, we must find another means of supplying water to millions. Desalinating the water from the Pacific Ocean is not yet cost effective enough to handle the demand although about 8% to 10% of the water applied to Southern California comes from desalination plants. Every year the government allocates more water from the Colorado River that is unrelated to human survival. According to an article in the San Diego Union Tribune Oil and natural-gas drilling in Colorado requires so much water that if its annual demand were satisfied all at once, it would be the equivalent of shutting off most of Southern Californians water for five days. (Hastener, 2008). During his term, President Bush authorized more drilling in Colorado than at any time since 1984. With these types of policies taking hold f the river one must ask the question, what is more important energy or life? The construction of the various dams along the Lower Colorado River system allowed small boomtowns to thrive along the banks of the now tamed river. Small towns and industrial facilities built close to river to take advantage of a good supply of water, and some used the rivers current to carry away pollutants. Of the many pollutants the river absorbs three are worth noting they are nitrates, percolate, and radioactive waste. Nitrates come from excessive human waste; this waste encounters the river wrought the ground when septic tanks become overloaded. Lake Haves, AZ, is the lake that supplies water for the California Aqueduct; moon tutoring wells routinely test for nitrates and other pollutants. High concentrations of nitrates in drinking water can decrease the oxygen carrying ability of hemoglobin. This intensity of this effect increases in babies; the common term is blue-baby syndrome. The nitrate levels found in the Lake Haves wells are four times higher the recommended EPA levels. Small town development cannot shoulder the blame for percolate pollution, as it is a chemical found in rocket fuel. However, lax industrial standards in a small budding town might be the cause for this pollution issue. A factory in Henderson, NV, in the suburbs of Alas Vegas, manufactures rocket fuel for the military. The company that operates the rocket fuel plant has already spent over 80 million dollars to reduce the amount of percolate flowing in Lake Mead. Despite these efforts approximately 400 pounds of percolate flows into the lake daily. The EPA or FDA has yet to identify acceptable levels of percolate, but the chemical has shown to cause thyroid and hormonal deficiencies. The next type of pollution is by far the most dangerous, radioactive Waste at any concentration is dangerous. In Mob, UT, along the Colorado River is a former uranium mill; 16 million tons of tailings from this mill have accumulated along the riverbanks. These tailings leach over 1 00,000 gallons of radioactive water into the river each day. According to the Center for Disease Control (CDC) water containing uranium is usually safe to drink but in elevated amounts can cause kidney defects and some types of cancer. In 2005, the Arizona Department of Environmental Quality (ADAGE) formed he Clean Colorado River Alliance (The Alliance) under a recommendation from then Governor Janet Neapolitan. The Alliances first task was to develop recommendations for dealing with current water problems in the Colorado River. Next, address the water quality of the river for human sustainability now and into the future. Lastly develop an action plan for dealing with the pollution issues of the river; The Alliance delivered the final report to Governor Neapolitan in December 2005. The preliminary report outlined a partnership plan modeled after the Chesapeake Bay Program. Although major differences exist between the Colorado River cleanup project and the Chesapeake Bay reclaim project, the fundamental principles of a successful program are similar. The final report delivered to Governor Neapolitan is a detailed look into the major pollutants contained in the river system. The Alliance detail seven pollutants devoting a chapter to each one, including an action plan for dealing with the pollutant individually. The six pollutants covered are nutrients, metals, endocrine disrupting compounds, percolate, bacteria and pathogens, salinity/total solved solids, and sediments and suspended solids. The Alliances report gives a comprehensive action plan for reducing the amount of pollution in and river and improving overall water quality. The well- written report effectively follows the key lessons learned from the Chesapeake Bay Program. However, there is an overabundance of managing entities, too many hands in the pot extends deadlines effectively stalling any effort for actual physical cleanup. Eliminating certain entities from the mix would streamline the process of achieving a noticeable improvement in river water quality. Determining which entity to remove from the deciding process could be interesting the federal agencies carry more weight but the local agencies are at the frontline of the problem. The following sustained plan takes aim at Colorado River pollution from the source. Target main sources of pollution and develop strategies for elimination. Reduce the amount of water allocations for purposes not related to human survival. Increasing the amount of Water flowing through the river will decrease the concentrations of contaminants in the river. Lastly educate municipalities about the type of contaminants to look for and educate industrial facilities on how to dispose of polluting materials properly. Action Items Action Steps I Timeline I Target pollution at the source I Using the report from the Clean Colorado River Alliance to determine where the highest concentrations of pollution encounter the river. Eliminating the source will at least result in a substantial decrease in pollution. I Months 0-6 | Review Water Allocations I Identify and prioritize water allocations in order of human importance. Impose stop work penalties on industrial facilities that do not meet the predetermined incineration levels. I Months 6-14 Educational Educate the various state and local governments about what type of contaminants to look for and best practices for removing the pollution. Teach management of local water facilities how to interpret findings from well test reports. Educate industry professionals about how to dispose of hazardous or potentially hazardous materials that affect water quality properly. I Month 14-ongoing I The benefits of this plan are that it takes a proactive approach to pollution reduction. We know where pollutants come from but most other sustained Lana attempt to clean already polluted water. This plan targets pollution where it first encounters the river instead of attempting to deal with the aftermath. The amount of water the Colorado River can generate is limited; sending water to where it is needed the most is common sense. This plan proposes not monetary penalties but stop work penalties, when the economy is strong companies are able to pay fines for over pollution and continue degrading the downstream water quality. Eliminating fines leaves no other alternative but to change destructive work practices that pertain to the river. Education is the key for any issue, and this issue is no exception. Educating local water municipalities will ensure water quality standards set forth by the EPA are met consistently. This plan also contains numerous challenges, since this river flows though multiple states and affects numerous industries it undoubtedly meet resistance. Targeted polluters would have to change current business practices to eliminate pollution; often a substantial cost would be involved. Some companies simply do not have the capital for such change and risk going out of business. Water allocations are determined at the federal level wrought congress, so getting changes in allocations would take costly lobbying and extended legislation. However, one alternative could be to lobby the President to declare the river endangered. Although education is the key, everyone learns different and developing a curriculum that appeals to everyone is difficult and costly. Society has an obligation to itself to preserve life; with water, a necessity for life the decision to support any type of water sustained plan is eliminated. The people included in any American society all have the ability to use their voices for change. Elected officials in the federal government hear their voices that in turn develop new laws and regulations. To make any type of sustained plan a successful endeavor requires support from the federal government. The government either controls or at least heavily influences most of the affairs concerning the Colorado River. The fed can only introduce and put new laws into effect the local and state authorities must enforce the laws and regulations. Americanizes. Org named the Colorado River Americas most endangered river.

8 Famous People That Were Expelled From College

8 Famous People That Were Expelled From College Usually we imagine college dropouts as street walkers and bums.  However, a lot of people have reached success despite being kicked out of college. Their lack of degree has been more than compensated by wealth and fame. Talent and ambition are the most important factors of prosperity. E ven a college degree cant guarantee successful future. Many celebrities were expelled from college because of different reasons, but still we all know their names. Here are the famous people who made out just fine without earning their degrees. Steve Jobs Probably there are no people who dont know the story of Steve Jobs. Co-founder of Apple dropped out of Reed College after six months of studying. However, he was lucky to get into computers and started attended meetings of the Homebrew Computer Club. That was his successful start in the computer industry. Probably the Mac, iPhone and iPad wouldnt have existed if Steve Jobs stayed at school. The results of his work are so significant that at the time of his death, his net cost was $11 billion. Really cool for a college dropout. Mark Zuckerberg College students use their dorm rooms for studying, sleeping, eating, hanging out with friends. Mark Zuckerberg founded Facebook in his. When the networking sites popularity exploded, he left Harvard and never returned to studying. Now we cant imagine our life without Facebook, the Zuckerbers decision has worked out pretty well for the twenty-something. Lady Gaga Before she became Lady Gaga, she was Stefani Germanotta. She attended New York Universitys Tisch School of the Arts, but never graduated from it. Lady Gaga dropped out after just a year in order to pursue her music career. She broke onto the New York club scene with amazing burlesque performances and conquered the love of the audience with her unique style and great songs. Princess Diana Diana Spenser attended West Heath Girls School but failed all her 0-level examinations. Then she visited a finishing school in Switzerland but dropped out from there as well. Diana went to work as a part-time assistant at the day care center. At the age of 19 her working days were over as she became engaged to Prince Charles. Albert Einstein Could you think that one of the greatest scientists and thinkers in the world history had a troubling school life? He was expelled from high school for rebellious behavior and failed the entrance exam to the Zurichs Federal Institute of Technology. Later he returned to FIT and finished his eduction. Salvador Dali The prominent surrealist painter was expelled from the Academy of Art in Madrid. Dali was kicked out because of criticizing his professors and disturbing the peace. He said that his professors were not qualified enough to grade him on exams. In his career Salvador Dali produced over 1,500 paintings, dozens of sculptures, designs for theater sets. People from all over the world enjoy his works displayed at different museums and permanent exhibitions. Harrison Ford The star of Indiana Jones and Star Wars attended Ripon College but was expelled right before graduation. Now he is known all over the world as a great actor and film producer. His career has spanned six decades and no doubt, his input into the film industry is enormous. Rachel Ray This cooking TV show star didnt attend college and had no special qualification in the culinary. Actually its hard to believe that her net is estimated of $60 million now. Great for someone who didnt even apply to college! She took part in many popular shows and programs and is a successful cooking star and businesswoman. The point of the list above is: always have a goal and work at that goal every single day. Dream big and work towards your dreams. Good luck!

Interest Rate Changes in Construction Activity Essay

Interest Rate Changes in Construction Activity - Essay Example Generally the construction activity is sensitive to changes in the interest rates and business cycles in the short term and to population growth and economic advancement in the long-term. This paper intends to present a short report on the short term effects interest rate changes on the construction industry. The behaviour of any economy can be greatly influenced by the monetary policy. It is observed that decisions about official interest rates by the central banks affect economic activity and inflation through several channels which are collectively known as the Transmission Mechanism of the Monetary Policy. According to the Bank of England Paper on the Transmission mechanisms of monetary policy; Changes in exchange rates have a direct impact on the prices of imported goods and services and an indirect impact on the prices and the competitive ability of the products which compete with the imported products/services. The change in exchange rate is likely to affect the prices of those products in the domestic market which uses imported inputs. Thus through the transmission mechanism of the monetary policy, any changes in the official interest rates affect the savings and investment behaviour of the individuals and firms and also thereby affect domestic demand and supply of production and other manufacturing sectors of the economy. Normally following a monetary contraction in the economy, as a result of the changes in the interest rates, the construction sector reaches the trough of the cycle first, while the manufacturing sector reacts little slowly. However the manufacturing sector reacts very strongly than the construction sector. 3.0 Money Supply and Construction Activity: In general construction activity is very sensitive to credit conditions. According to Goh (1998) the amount of mortgage loans has an influence on the demand for residential construction, since house purchases are financed mainly by mortgage loans from banks. The monetary theorists are of the view that changes in money supply cause fluctuations in national outputs and because of the interdependency the disturbances in one sector will be transmitted to other sectors and markets. A review of the different channels of mechanisms reveals that credit is the primary source of money supply to the construction activity. "A restrictive credit supply leads to decreases in demand for real estate, bonds, stocks, and other assets. Since real-estate prices are sticky, ultimately the supply of credit will affect the construction industry." (Raymond Y.C. TSE and John Rafetry 1999) Similarly a contraction in money supply reduces bank lending to all sectors in the economy including property developers and thereby causes a decline in the industry. Any change in money supply will have its impact on the demand for

Ethical Issues Regarding Informed Consent in the Workplace Essay

Ethical Issues Regarding Informed Consent in the Workplace - Essay Example Different participants at these establishments have different views and beliefs on what is ethical and what is not ethical. An important concept to be derived from the study of ethics is that its applications in the different fields are interrelated and one application can be used to explain the other in a different field (Hardwig, 2010, p.1). Nevertheless, a lesson learned from ethical issues arising in business could be used to solve analogous issues in medicine or any other field. 2. The need for â€Å"informed consents† The controversial issues arising in ethics are due to the diverse human nature and the difference in cultural values. What an individual values most may be of very little value to the other person. In medical ethics, it would be considered that main aim of providing healthcare services is to promote good health and ensure a longer life for the patients. However, there are other factors that affect human desires and that will limit our access to the health s ervices (Hardwig, 2010, p.1). It would be argued that the health providers should make all the attempts to satisfy the needs of the patients by avoiding issues like the cost consideration. This becomes controversial as a point may be reached when the operations at the health center cannot continue due to lack of resources thereby endangering other people’s lives. Besides, it is worth mentioning the fact that a patient went to the hospital to seek medical services does not mean that the medical officer has a full say on what to be carried out, neither does it mean that the patient needs all that the doctor wants to provide or perform (Hardwig, 2010, p.1). Similarly, the view a shareholder would be that his profit in an investment be maximized. However, there will be other factors that influence the desires and that will determine if the profit maximization is the supposed interest. The effects of this profit maximization on the conditions imposed on the employees of an organiz ation will provide an evidence to evaluate such procedures. In most causes, it would turn out to be unjustifiable for an investor to be only interested in the profit maximization (Hardwig, 2010, p.1). These controversial issues call for what is referred to as â€Å"informed consent.† It involves informing the participants to a given decision making activity the probable risks and the conditions associated with the actions to be carried out (Ilgen & Bell, 2001, p.1). It is aimed at ensuring that ethical standards are observed in handling individuals with different interests. It has been found to be applicable in various fields of social sciences that entail research with human participants. The participants in a research need to be informed of the risks involved in participating in the research. However, the American Psychologist Association asserts that there are certain instances when the use of â€Å"informed consents† can be ignored, though it may not be very clear the circumstances under which this may be true. Various legislations have been enacted in the US that protects the rights of the participants in a given research (White, Parascandola & Bero, 2007, p.1). 3. Ethical issues and informed consent in medicine The basic guiding principles that most people value like profit maximization in business or good health and prolonged life in the healthcare

Segmentation Targeting and Positioning Analysis Theory

Segmentation Targeting and Positioning Analysis Theory Kotler (1994, p. 93) has pointed out that the strategic marketing planning process flows from a mission mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Proceeds to segment the market, select the appropriate market target, and develop the offers value positioning. The formula segmentation, targeting, positioning (STP) is the essence of strategic marketing Restrepo (2010, p1). Source: Segmentation, Targeting, and Positioning (2010)http://www.consumerpsychologist.com/images/cb/STP.png http://www.consumerpsychologist.com/cb_Segmentation.html Today, India is one of the worlds fastest growing economies. With having a wide geographical area of about 15,200Km and a coast line of 7,500 Km over a billion people .According to Financial times (2004) the GDP growth rate was less than 1% in 1991, however by 2003 the figure grew by 8.5%. Button et al (1999) argues that because of the growth of Indias IT industry, the number of travelers has grown rapidly. Due to which Indias Travel and Tourism generated $38.8 billion in 2004 and it is expected to raise $ 90.4 billion by 2014. According to the centre for Asia pacific Aviation (2005), Indian airlines have ordered a total of 490 aircraft over the last few months. Which in turn it is expected a growth of 164% compared to a world average of only 2.7% Connell Williams (2006, p.358). Connell Williams (2006) states that Indias domestic air travel has grown rapidly due to the growing wealth of Indias population. At the beginning of 2005, there were only four domestic airline services Indian airlines, Air Sahara and Jet airways and Air Deccan which was the low cost carrier. Company background Air Deccan: Air Deccan (2009), Indias first low fare and fastest growing airline was formed in 2003 with the vision to empower every Indian to fly by providing the lowest airfares and connectivity to unconnected towns and cities. Deccan is a business unit of Deccan Aviation, Indias largest private helicopter charter company, which pioneered helicopter tourism in India. In 1997, a group of old army buddies led by Capt. Gopi decided to pool in their vast experience and knowledge of aviation and geography to launch Indias first Private sector helicopter charter company. Deccan Aviation was started in 1997 with one helicopter, it now has a fleet of 10 helicopters and 2 fixed wing aircraft deployed across eight bases at Bangalore, Mumbai, Delhi, Ranchi, Hyderabad, Surat, Katra and Colombo (Sri Lanka). Deccan Aviation provides helicopter charter services for a range of aviation activities like helicopter tourism, aerial coverage of sports events, heli- skiing and rappelling, aerial reconnaissance and photography, and also undertakes logistic support for off shore oil explorations, geophysical mineral survey, power line survey, emergency medical evacuation, V.I.P. movement, film production etc. The result was Deccan, Indias first low cost, no frill airline, which was launched on the strength of a simple dream. A dream inspired by just one statement. I want every Indian to fly at least once in his/ her lifetime. (Captain Gopinath, CEO, 1995) The first flight was launched on 23rd August 2003 from Bangalore to Hubli. Since then forward innovation and cost efficiency has been the main reason of our business philosophy and strategy. The business model is robust, scalable and aligned to the dreams of nation building by making air travel a mass commodity. We pride ourselves on our out of the box strategies which have created several firsts in Indian aviation and also made air travel affordable, available and easily accessible to the common man of India. Source: Destinations of Air Deccan (2009) Growth Story: India government is considering the growth of aviation sector especially of the private sector in aircraft manufacturing, operating and upgrading airports and by providing enhanced ground services. According to ICFDC (2004) The Indian aviation sector has four types of operators domestic airlines, operating within India and select International destinations, International airlines, chartered air operators and air cargo service providers, whose services include air transportation of cargo and mail. According to the Director General of civil aviation (2006), when Air Deccan began its operation in August 2003, with a single aircraft from Bangalore to Hubli, Air Deccan has seen a phenomenal growth. Air Deccan now has an Aprx 266 flight which runs on a daily basis. As of March 2006, Air Deccans market share is at 19%, making it the third-largest airline in the country. Currently, the carrier employees apprx 2,600 employees. As of Nov 30 2005, Air Deccan had flown apprx 2.7 million passengers.( Air Deccan,2009) Vision and Mission: According to Air Deccan (2009), Captain Gopinaths vision has helped the lives of Indias masses where they realized through Air Deccan, which is a pioneering low-cost business model. The airline has played a significant role in making the common mans dream to fly which has come true. However, the airline plans to fly a large number of destinations in India by connecting millions of people (Captain Gopinath, CEO, 2004). Basic Idea behind the modeling approach: STRENGTHS à ¢Ã¢â€š ¬Ã‚ ¢ Leader in LCC market à ¢Ã¢â€š ¬Ã‚ ¢ Highest load efficiency à ¢Ã¢â€š ¬Ã‚ ¢ Flies to destinations in the hinterland WEAKNESS à ¢Ã¢â€š ¬Ã‚ ¢ Focuses on South Indian market à ¢Ã¢â€š ¬Ã‚ ¢ Image plagued by frequent breakdowns and near misses à ¢Ã¢â€š ¬Ã‚ ¢ Very limited advertising à ¢Ã¢â€š ¬Ã‚ ¢ Reached at the threshold of cost efficiency OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢ Extensive network to capitalize Air Cargo business à ¢Ã¢â€š ¬Ã‚ ¢ Plenty of scope for expansion of operations à ¢Ã¢â€š ¬Ã‚ ¢ Strengthen its position in Chartered flight segment à ¢Ã¢â€š ¬Ã‚ ¢ could start Contractual Employment THREAT à ¢Ã¢â€š ¬Ã‚ ¢ High attrition rate à ¢Ã¢â€š ¬Ã‚ ¢ the threat of new entrants into Low Price Segment especially Indigo, Go Air, Spice jet and Jetlite. à ¢Ã¢â€š ¬Ã‚ ¢ High risk perception. As mentioned in Air Deccan (2009) Air Deccan has plenty of scope for expansion of operations; also it has been in operation since last 5 years, so kingfisher with the merger could get the opportunity to fly internationally and Air Deccan with facing constant threats from the ever emerging low cost carriers, higher attrition rate and requirement for capital had no other better option than to accept the offer of getting merged with Kingfisher. Marketing Strategies: Segmentation: High aircraft utilization was the first of Air Deccans strategies as it would directly result in high revenue generation. The success of the Air Deccan is by its well planned operational routes. The Air Deccan operates from six bases, which are located in the metropolitan cities of Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad. Further these bases are connected to other regional locations through regional routes. The main strategy of Air Deccan is to pursue unexplored routes which would result -high yield and high load factor (Sampler, 2006). Positioning: The main success behind Air Deccan is because of its unique pricing model. In the pricing model seats which were booked well in advance had lower fares, whereas the seats booked closer to the travel date had higher fare. However, this helped the airline to maximize its revenues from ticket sales as well as maintain high seat occupancy. By commenting on additional revenues, Captain Gopinath (CEO, 2005) states that With an average passenger spending INR 75 for a quick meal or beverage, Air Deccan could have easily generated additional revenue worth INR 202.5 million from 2.7 passengers that had flown on the airline till November 2005. Targeting: Air Deccan (2009) has achieved tremendous growth due to their marketing and promotion strategies. The airline utilized its marketing and promotional programs effectively to highlight the competitive advantage with the result of its low fares. The target segment which is for the customers who are cost-conscious, Air Deccan choose cartoonist R K Laxmans famous mascot The common man as its brand ambassador. The airline advertisement is generally through media like print, radio, and bill boards. The airline has entered into various sales which have provided Deccan with additional advertising slots on television, newspapers and radio. Word Count: 1,335. Referencing: Anonymous. (2010). Segmentation, Targeting, and positioning .Available: http://www.consumerpsychologist.com/cb_Segmentation.html. Last accessed 11/12/2010. Annonymous. (2009). Deccan simply fly. Available: http://www.deccanair.com/aboutus.html. Last accessed 12/12/2010. Annonymous. (2010). Centre for Asia Pacific Aviation. Available: http://www.centreforaviation.com/. Last accessed 12/12/2010. Button, K.J., Lall, S., Stough, R., Trice, M., 1999. High-technology employment and hub airports. Journal of Air Transport Management 5, 53-59 Financial Times, 2004. From Indias forgotten  ¬Ã‚ elds, a call for economic reform to lift the poor. Kingfisher-Deccan Merger. 12 Dec. 2010 http://www.antiessays.com/free-essays/47835.html Kotler, P. (1994), Marketing Management: Analysis, planning, implementation, and Control, 8th edition, Prentice Hall, Inc., Englewood Cliff, New Jersey. OConnell.F.J, Williams.G.. (2006). Transformation of Indias Domestic Airlines: A case study of Indian Airlines, Jet Airways, Air Sahara and Air Deccan. Journal of Air Transport Management. 12 (1), 358-374. Restrepo.A.J.. (2010). SEGMENTATION TARGETING POSITIONING.Available: http://pdfcast.org/pdf/segmentation-targeting-positioning. Last accessed 11/12/2010. Sampler.L.J. (2006). Air Deccan. Available: http://web.mit.edu/cisr/working%20papers/cisrwp365.pdf. Last accessed 11/12/2010. Marketing ethics and social responsibility an opportunity for competitive advantage or a constraint on marketing decisions? Discuss citing appropriate examples. Introduction: Carrigan Attalla (2001, p.560) states that Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. According to Laczniak Murphy (1993) since few years there are certain controversy revolving around marketing ethics and social responsibility, researchers and scholars are continuing to work on it. Smith Quelch (1996) states that most of the company would like to think that being a good company will attract customers with their products, while it has seen that by the unethical behavior customer would reject their offer/products. The basic idea behind focusing marketing is by its products and services with the environment, where customers play a very important part by representing (Vaaland et al, 2007).As mentioned by Vaaland et al (2007, p.929): Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. According to Singhapakdi et al (1995), Social responsibility is been given so much importance because, E.g., some public companies undergo social responsibility which might limit profits and disagreement of the social responsibility. However, he also argues that, the international researchers have not identified in detail to which marketers across the countries assume that ethics and social responsibility are important for their organization for their growth. And also argues that, first managers should be aware of the ethics and social responsibility to have the organization grow before their behavior become more ethical and reflects greater social responsibility. Social responsibility in marketing: As Laczniak Murphy (1993, p.5) states that, both ethics and social responsibility have to make a positive impact towards the success of an organization, due to which customers make ethical judgments that are likely to influence their purchases. As he has told that: Customers over time will normally recognize the organizations that attempt to be responsive to various ethical and social factors in the marketplace. The ethics era: Hunt and Vitell ( 2006, p.3) pointed out that An individual perceives a situation as having ethical content, the next step is the perception of various possible alternatives or actions that might be taken to resolve the ethical problem. http://www.emeraldinsight.com/content_images/fig/2160040303002.png As Hoddow (2001) states that even though, the researchers are working on this field ETHICS since 30-40 years its still not possible to have achieved the answer of what exactly is the social responsibility of marketing. According to BBC (2001) there have been lot arguments which have been made by governments and organizations with regarding to the ethical issues. E.g., Companies like Oxfam and Medecin sans Frontieres on allowing cheaper access for consumers of drugs like AZT. Globally, there are many organizations and institutes which are established to do research and promote ethical business behaviour like for E.g., European Business Ethics network, Hong Kong Ethics Development Centre. There has been given a lot of importance to the field of marketing as it has grown rapidly and developing a strong ethical profile, academically and professionally, marketers are finding it difficult to ignore the gap of ethics of what the society is expecting and what marketing professionals are delivering (Carrigan Attalla, 2001). Ethical Consumer Behaviour: According to Hunt and Vitell (1992) it has been seen that a lot of attention is given to marketing ethics in the current years, irrespective of that it is been unsuccessful to see the buyer side of the exchange process. However, it is a fact that the customers are more informed, more educated and are aware of their consumer rights and product requirements in most of the western society. However, a study conducted by Boulstridge and Carrigan (2000) examined customers response to ethical or unethical behaviour, where they found out that the most customers did not have more information weather a company did or did not behaved ethically. E.g., Nestle and Exxon. Even though many people believed that social responsibility is not important while considering in their purchasing behaviour, even with knowledge about unethical activity, some customers still bought goods from the company. The main reason why consumers bought these products is because of price, value, and quality and brand familiarity rather than societal ones. Ulrich and Sarasin (1995) say that, one thing is clear, dont do any research. Dont ask the public any questions on this subject. The answers are never reliable. In instances where the head says one thing and the heart another. Studies are useless if not misleading (Carrigan and Attala, 2001, p.566). Performance framework: Friedman (1962, p.133) argues that few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. The framework by Carroll (1995) gives us the idea and the present condition of what corporate social responsibility theory and their role within the corporate social performance framework. http://labspace.open.ac.uk/file.php/4778/!via/oucontent/course/132/pyramid.gif Figure 2: Source: Carroll (1995, p.49). The pyramid of corporate social responsibility. According to Windsor (2001), Carrolls four dimensional pyramid of responsibility structures the crude notion of various corporate social responsibilities into a construction of pyramid. And the pyramid consists of economic responsibilities which are the foundation and philanthropy is the apex. The construction of the pyramid is such that the other responsibilities will not be achieved in the absence of economic performance. Economic and legal responsibilities are socially required, ethical responsibilities are socially accepted and philanthropy is socially desired. Socially Responsible firms: When asked to identify the socially responsible firms, many would point out on Marks and Spencer, because as Jobber (2010, p.182) mentioned that MS aims to go carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in its supply chain and help customers and employees live a healthier lifestyle. According to Carrigan Attalla (2001) companies like JCB, Nissan and Co-operative bank followed ethical behaviour to an extent and when one trying to think of being a good citizen one respondent said: There really arent that many .I am sure they are all unethical to some degree. (Anonymous, 2008). Companies like Microsoft, is well known as philanthropy. Bill gates, fights for many of the worlds diseases with his foundation with Melinda Gates. The foundation has given $ 20.1 billion since its first set up (Jobber, 2010).There are few well known companies which they have been registered as a poor social responsibility for many reasons, E.g, LOreal for their animal testing, NatWest due to their financial investment with animal research centres and Shell and BP for their poor environmental pollution and poor employee relations (Carrigan Attalla (2001). As mentioned by Carrigan Attalla (2001, p.569) the attitudes of many consumers would include when you buy petrol, you do not think of those companies that are or not ethical, it does not even cross your mind. I would only fill up elsewhere if it caused no inconvenience to me. However, the behaviour of the ethics needs to be changed or it has to be convincing to the people in order to make them buy or have believe in the products. As we have discussed above about few companies and have seen the reaction of customers buying behaviour as the just buy the products because of their convince and or are for the brand name. All these show us that the customers are passive ethical shoppers other than the active consumer shoppers (Carrigan Attalla (2001). Conclusion: It has been seen from the study whether the customers care about the marketing ethics and social responsibility which would influence them on their buying behaviour. It has also seen that researchers have studied the consumers buying behaviour and they have to say that the many of them give very less attention to ethical considerations when it comes to their buying or decision making behaviour. Carrigan Attalla (2001) states that the link between the social responsibility and marketing ethics and consumer purchase remains unproven but also one should not conclude with the development of ethical marketing policy and social responsibility. Word Count: 1,376.