Segmentation Targeting and Positioning Analysis Theory

Segmentation Targeting and Positioning Analysis Theory Kotler (1994, p. 93) has pointed out that the strategic marketing planning process flows from a mission mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Proceeds to segment the market, select the appropriate market target, and develop the offers value positioning. The formula segmentation, targeting, positioning (STP) is the essence of strategic marketing Restrepo (2010, p1). Source: Segmentation, Targeting, and Positioning (2010)http://www.consumerpsychologist.com/images/cb/STP.png http://www.consumerpsychologist.com/cb_Segmentation.html Today, India is one of the worlds fastest growing economies. With having a wide geographical area of about 15,200Km and a coast line of 7,500 Km over a billion people .According to Financial times (2004) the GDP growth rate was less than 1% in 1991, however by 2003 the figure grew by 8.5%. Button et al (1999) argues that because of the growth of Indias IT industry, the number of travelers has grown rapidly. Due to which Indias Travel and Tourism generated $38.8 billion in 2004 and it is expected to raise $ 90.4 billion by 2014. According to the centre for Asia pacific Aviation (2005), Indian airlines have ordered a total of 490 aircraft over the last few months. Which in turn it is expected a growth of 164% compared to a world average of only 2.7% Connell Williams (2006, p.358). Connell Williams (2006) states that Indias domestic air travel has grown rapidly due to the growing wealth of Indias population. At the beginning of 2005, there were only four domestic airline services Indian airlines, Air Sahara and Jet airways and Air Deccan which was the low cost carrier. Company background Air Deccan: Air Deccan (2009), Indias first low fare and fastest growing airline was formed in 2003 with the vision to empower every Indian to fly by providing the lowest airfares and connectivity to unconnected towns and cities. Deccan is a business unit of Deccan Aviation, Indias largest private helicopter charter company, which pioneered helicopter tourism in India. In 1997, a group of old army buddies led by Capt. Gopi decided to pool in their vast experience and knowledge of aviation and geography to launch Indias first Private sector helicopter charter company. Deccan Aviation was started in 1997 with one helicopter, it now has a fleet of 10 helicopters and 2 fixed wing aircraft deployed across eight bases at Bangalore, Mumbai, Delhi, Ranchi, Hyderabad, Surat, Katra and Colombo (Sri Lanka). Deccan Aviation provides helicopter charter services for a range of aviation activities like helicopter tourism, aerial coverage of sports events, heli- skiing and rappelling, aerial reconnaissance and photography, and also undertakes logistic support for off shore oil explorations, geophysical mineral survey, power line survey, emergency medical evacuation, V.I.P. movement, film production etc. The result was Deccan, Indias first low cost, no frill airline, which was launched on the strength of a simple dream. A dream inspired by just one statement. I want every Indian to fly at least once in his/ her lifetime. (Captain Gopinath, CEO, 1995) The first flight was launched on 23rd August 2003 from Bangalore to Hubli. Since then forward innovation and cost efficiency has been the main reason of our business philosophy and strategy. The business model is robust, scalable and aligned to the dreams of nation building by making air travel a mass commodity. We pride ourselves on our out of the box strategies which have created several firsts in Indian aviation and also made air travel affordable, available and easily accessible to the common man of India. Source: Destinations of Air Deccan (2009) Growth Story: India government is considering the growth of aviation sector especially of the private sector in aircraft manufacturing, operating and upgrading airports and by providing enhanced ground services. According to ICFDC (2004) The Indian aviation sector has four types of operators domestic airlines, operating within India and select International destinations, International airlines, chartered air operators and air cargo service providers, whose services include air transportation of cargo and mail. According to the Director General of civil aviation (2006), when Air Deccan began its operation in August 2003, with a single aircraft from Bangalore to Hubli, Air Deccan has seen a phenomenal growth. Air Deccan now has an Aprx 266 flight which runs on a daily basis. As of March 2006, Air Deccans market share is at 19%, making it the third-largest airline in the country. Currently, the carrier employees apprx 2,600 employees. As of Nov 30 2005, Air Deccan had flown apprx 2.7 million passengers.( Air Deccan,2009) Vision and Mission: According to Air Deccan (2009), Captain Gopinaths vision has helped the lives of Indias masses where they realized through Air Deccan, which is a pioneering low-cost business model. The airline has played a significant role in making the common mans dream to fly which has come true. However, the airline plans to fly a large number of destinations in India by connecting millions of people (Captain Gopinath, CEO, 2004). Basic Idea behind the modeling approach: STRENGTHS à ¢Ã¢â€š ¬Ã‚ ¢ Leader in LCC market à ¢Ã¢â€š ¬Ã‚ ¢ Highest load efficiency à ¢Ã¢â€š ¬Ã‚ ¢ Flies to destinations in the hinterland WEAKNESS à ¢Ã¢â€š ¬Ã‚ ¢ Focuses on South Indian market à ¢Ã¢â€š ¬Ã‚ ¢ Image plagued by frequent breakdowns and near misses à ¢Ã¢â€š ¬Ã‚ ¢ Very limited advertising à ¢Ã¢â€š ¬Ã‚ ¢ Reached at the threshold of cost efficiency OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢ Extensive network to capitalize Air Cargo business à ¢Ã¢â€š ¬Ã‚ ¢ Plenty of scope for expansion of operations à ¢Ã¢â€š ¬Ã‚ ¢ Strengthen its position in Chartered flight segment à ¢Ã¢â€š ¬Ã‚ ¢ could start Contractual Employment THREAT à ¢Ã¢â€š ¬Ã‚ ¢ High attrition rate à ¢Ã¢â€š ¬Ã‚ ¢ the threat of new entrants into Low Price Segment especially Indigo, Go Air, Spice jet and Jetlite. à ¢Ã¢â€š ¬Ã‚ ¢ High risk perception. As mentioned in Air Deccan (2009) Air Deccan has plenty of scope for expansion of operations; also it has been in operation since last 5 years, so kingfisher with the merger could get the opportunity to fly internationally and Air Deccan with facing constant threats from the ever emerging low cost carriers, higher attrition rate and requirement for capital had no other better option than to accept the offer of getting merged with Kingfisher. Marketing Strategies: Segmentation: High aircraft utilization was the first of Air Deccans strategies as it would directly result in high revenue generation. The success of the Air Deccan is by its well planned operational routes. The Air Deccan operates from six bases, which are located in the metropolitan cities of Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad. Further these bases are connected to other regional locations through regional routes. The main strategy of Air Deccan is to pursue unexplored routes which would result -high yield and high load factor (Sampler, 2006). Positioning: The main success behind Air Deccan is because of its unique pricing model. In the pricing model seats which were booked well in advance had lower fares, whereas the seats booked closer to the travel date had higher fare. However, this helped the airline to maximize its revenues from ticket sales as well as maintain high seat occupancy. By commenting on additional revenues, Captain Gopinath (CEO, 2005) states that With an average passenger spending INR 75 for a quick meal or beverage, Air Deccan could have easily generated additional revenue worth INR 202.5 million from 2.7 passengers that had flown on the airline till November 2005. Targeting: Air Deccan (2009) has achieved tremendous growth due to their marketing and promotion strategies. The airline utilized its marketing and promotional programs effectively to highlight the competitive advantage with the result of its low fares. The target segment which is for the customers who are cost-conscious, Air Deccan choose cartoonist R K Laxmans famous mascot The common man as its brand ambassador. The airline advertisement is generally through media like print, radio, and bill boards. The airline has entered into various sales which have provided Deccan with additional advertising slots on television, newspapers and radio. Word Count: 1,335. Referencing: Anonymous. (2010). Segmentation, Targeting, and positioning .Available: http://www.consumerpsychologist.com/cb_Segmentation.html. Last accessed 11/12/2010. Annonymous. (2009). Deccan simply fly. Available: http://www.deccanair.com/aboutus.html. Last accessed 12/12/2010. Annonymous. (2010). Centre for Asia Pacific Aviation. Available: http://www.centreforaviation.com/. Last accessed 12/12/2010. Button, K.J., Lall, S., Stough, R., Trice, M., 1999. High-technology employment and hub airports. Journal of Air Transport Management 5, 53-59 Financial Times, 2004. From Indias forgotten  ¬Ã‚ elds, a call for economic reform to lift the poor. Kingfisher-Deccan Merger. 12 Dec. 2010 http://www.antiessays.com/free-essays/47835.html Kotler, P. (1994), Marketing Management: Analysis, planning, implementation, and Control, 8th edition, Prentice Hall, Inc., Englewood Cliff, New Jersey. OConnell.F.J, Williams.G.. (2006). Transformation of Indias Domestic Airlines: A case study of Indian Airlines, Jet Airways, Air Sahara and Air Deccan. Journal of Air Transport Management. 12 (1), 358-374. Restrepo.A.J.. (2010). SEGMENTATION TARGETING POSITIONING.Available: http://pdfcast.org/pdf/segmentation-targeting-positioning. Last accessed 11/12/2010. Sampler.L.J. (2006). Air Deccan. Available: http://web.mit.edu/cisr/working%20papers/cisrwp365.pdf. Last accessed 11/12/2010. Marketing ethics and social responsibility an opportunity for competitive advantage or a constraint on marketing decisions? Discuss citing appropriate examples. Introduction: Carrigan Attalla (2001, p.560) states that Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. According to Laczniak Murphy (1993) since few years there are certain controversy revolving around marketing ethics and social responsibility, researchers and scholars are continuing to work on it. Smith Quelch (1996) states that most of the company would like to think that being a good company will attract customers with their products, while it has seen that by the unethical behavior customer would reject their offer/products. The basic idea behind focusing marketing is by its products and services with the environment, where customers play a very important part by representing (Vaaland et al, 2007).As mentioned by Vaaland et al (2007, p.929): Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. According to Singhapakdi et al (1995), Social responsibility is been given so much importance because, E.g., some public companies undergo social responsibility which might limit profits and disagreement of the social responsibility. However, he also argues that, the international researchers have not identified in detail to which marketers across the countries assume that ethics and social responsibility are important for their organization for their growth. And also argues that, first managers should be aware of the ethics and social responsibility to have the organization grow before their behavior become more ethical and reflects greater social responsibility. Social responsibility in marketing: As Laczniak Murphy (1993, p.5) states that, both ethics and social responsibility have to make a positive impact towards the success of an organization, due to which customers make ethical judgments that are likely to influence their purchases. As he has told that: Customers over time will normally recognize the organizations that attempt to be responsive to various ethical and social factors in the marketplace. The ethics era: Hunt and Vitell ( 2006, p.3) pointed out that An individual perceives a situation as having ethical content, the next step is the perception of various possible alternatives or actions that might be taken to resolve the ethical problem. http://www.emeraldinsight.com/content_images/fig/2160040303002.png As Hoddow (2001) states that even though, the researchers are working on this field ETHICS since 30-40 years its still not possible to have achieved the answer of what exactly is the social responsibility of marketing. According to BBC (2001) there have been lot arguments which have been made by governments and organizations with regarding to the ethical issues. E.g., Companies like Oxfam and Medecin sans Frontieres on allowing cheaper access for consumers of drugs like AZT. Globally, there are many organizations and institutes which are established to do research and promote ethical business behaviour like for E.g., European Business Ethics network, Hong Kong Ethics Development Centre. There has been given a lot of importance to the field of marketing as it has grown rapidly and developing a strong ethical profile, academically and professionally, marketers are finding it difficult to ignore the gap of ethics of what the society is expecting and what marketing professionals are delivering (Carrigan Attalla, 2001). Ethical Consumer Behaviour: According to Hunt and Vitell (1992) it has been seen that a lot of attention is given to marketing ethics in the current years, irrespective of that it is been unsuccessful to see the buyer side of the exchange process. However, it is a fact that the customers are more informed, more educated and are aware of their consumer rights and product requirements in most of the western society. However, a study conducted by Boulstridge and Carrigan (2000) examined customers response to ethical or unethical behaviour, where they found out that the most customers did not have more information weather a company did or did not behaved ethically. E.g., Nestle and Exxon. Even though many people believed that social responsibility is not important while considering in their purchasing behaviour, even with knowledge about unethical activity, some customers still bought goods from the company. The main reason why consumers bought these products is because of price, value, and quality and brand familiarity rather than societal ones. Ulrich and Sarasin (1995) say that, one thing is clear, dont do any research. Dont ask the public any questions on this subject. The answers are never reliable. In instances where the head says one thing and the heart another. Studies are useless if not misleading (Carrigan and Attala, 2001, p.566). Performance framework: Friedman (1962, p.133) argues that few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. The framework by Carroll (1995) gives us the idea and the present condition of what corporate social responsibility theory and their role within the corporate social performance framework. http://labspace.open.ac.uk/file.php/4778/!via/oucontent/course/132/pyramid.gif Figure 2: Source: Carroll (1995, p.49). The pyramid of corporate social responsibility. According to Windsor (2001), Carrolls four dimensional pyramid of responsibility structures the crude notion of various corporate social responsibilities into a construction of pyramid. And the pyramid consists of economic responsibilities which are the foundation and philanthropy is the apex. The construction of the pyramid is such that the other responsibilities will not be achieved in the absence of economic performance. Economic and legal responsibilities are socially required, ethical responsibilities are socially accepted and philanthropy is socially desired. Socially Responsible firms: When asked to identify the socially responsible firms, many would point out on Marks and Spencer, because as Jobber (2010, p.182) mentioned that MS aims to go carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in its supply chain and help customers and employees live a healthier lifestyle. According to Carrigan Attalla (2001) companies like JCB, Nissan and Co-operative bank followed ethical behaviour to an extent and when one trying to think of being a good citizen one respondent said: There really arent that many .I am sure they are all unethical to some degree. (Anonymous, 2008). Companies like Microsoft, is well known as philanthropy. Bill gates, fights for many of the worlds diseases with his foundation with Melinda Gates. The foundation has given $ 20.1 billion since its first set up (Jobber, 2010).There are few well known companies which they have been registered as a poor social responsibility for many reasons, E.g, LOreal for their animal testing, NatWest due to their financial investment with animal research centres and Shell and BP for their poor environmental pollution and poor employee relations (Carrigan Attalla (2001). As mentioned by Carrigan Attalla (2001, p.569) the attitudes of many consumers would include when you buy petrol, you do not think of those companies that are or not ethical, it does not even cross your mind. I would only fill up elsewhere if it caused no inconvenience to me. However, the behaviour of the ethics needs to be changed or it has to be convincing to the people in order to make them buy or have believe in the products. As we have discussed above about few companies and have seen the reaction of customers buying behaviour as the just buy the products because of their convince and or are for the brand name. All these show us that the customers are passive ethical shoppers other than the active consumer shoppers (Carrigan Attalla (2001). Conclusion: It has been seen from the study whether the customers care about the marketing ethics and social responsibility which would influence them on their buying behaviour. It has also seen that researchers have studied the consumers buying behaviour and they have to say that the many of them give very less attention to ethical considerations when it comes to their buying or decision making behaviour. Carrigan Attalla (2001) states that the link between the social responsibility and marketing ethics and consumer purchase remains unproven but also one should not conclude with the development of ethical marketing policy and social responsibility. Word Count: 1,376.

Victory in the Civil War

African Americans have had a long and painful encounter with subjugation, oppression and brutality. Their history is undeniably plagued with inhumane treatment and violence simply on the basis of their skin color. Man stooped to its lowest possible status when he began discriminating against people on color and race. No single race has had as unfortunate a history as African Americans who were rudely denied their rights during slavery era and were arrogantly kept away from the same after emancipation.Many blacks were hopeful of a better life when Abraham Lincoln declared emancipation for every black slave in the country. However since he himself died soon after, Blacks faced an uphill task getting their due share of public place during Reconstruction and prior to the Civil Rights Movement in 1960s. Victory in the Civil War of 1860s had assured African-Americans that they would get equal rights in the United States which however was one promise that did not materialize for very long. African-Americans were looked down upon in the South and they did not even have the right to sit next to white people in public buses.In the South black people were required to sit at the back as front seats were reserved for whites. This was a highly unfair law, which caused humiliation to many blacks especially a professor named Jo Ann Robinson. Blacks who were desirous of equal rights started the civil rights movement in 1950s to uphold Thomas Jefferson’s democratic ideals, â€Å"We hold these truths to be self-evident, that all men are created equal; that they are endowed by their Creator with certain inalienable Rights; that among these are Life, Liberty, and the pursuit of Happiness.â€Å"[1]) Reconstruction should have been a time to rejoice and celebrate for blacks in the South. But that was not the case. Blacks suffered immensely at the hands of severe racial differences that plagued the country and had sharpened with the proclamation. The administration did little or nothing to ease the transition process. Frederick Douglass expressed his disappointment in these words: â€Å"You say you have emancipated us. You have; and I thank you for it. But what is your emancipation?When the Israelites were emancipated they were told to go and borrow of their neighbors—borrow their coin, borrow their jewels, load themselves down with the means of subsistence; after, they should go free in the land which the Lord God gave them†¦But when You turned us loose, you gave us no acres. You turned us loose to the sky, to the storm, to the whirlwind, and, worst, of all you turned us loose to the wrath of our infuriated masters. † A long series of struggles began when reconstruction failed to make the dream of liberty come true.Voting rights were not yet granted to blacks and to make matters worse racial segregation had not been abolished in schools and other departments. Racial segregation in schools was a major sign of discrimination because yo ung generation of blacks who were born free was forced to encounter unfair treatment without their being any legal support for the same. Slavery was no longer there in practice but it could still be felt in such actions of the people.Discrimination on the basis of race was reflected by things such as black people riding at the back of the bus, racial segregation in school, equal and separate principle and no voting rights or job opportunities for blacks. Before 1950s, things were not even moving in the right direction. Everything was intensely unequal for blacks including access to education and jobs. But 1950s and following decades changed the fate of black community as more than a century after initial emancipation, they were finally given some of the civil rights they had dreamt of.But these rights were not offered on a silver platter. Blacks had to consistently fight for their rights and there were a series of court cases that upheld the democratic ideals and opened doors to mor e freedom and equality for blacks. One such prominent and irreplaceable in significance was the Brown vs. Board of Education case of 1954. There is no case in education board’s history that has played a more important role or has served as a bigger judicial turning point than this case. In the history of important cases, Brown vs.Board of Education occupies a top slot because of its impact not only on education system in the country but on the fate of African Americans in United States. It just changed the way Americans handled issue of human rights. In 1950s, racial segregation in schools was a norm. While schools were required to be equal in quality of education, they were also meant to be separate. It was found that even equality principle was not followed in spirit since most black schools offered education which inferior in quality. In 1849, a similar case Roberts vs.City of Boston surfaced to challenge the education system of racial segregation but nothing concrete came out of this. In fact Benjamin Roberts and other African American parents were denied the right to enroll their children in selected Boston schools. In other words, this case upheld racial segregation. A few years later, in 1855 segregation in schools was abolished by Massachusetts legislature. However it was more in theory than practice. In 1896 came the important case of Plessy v. Ferguson where United States Supreme Court called for separate but equal access to various facilities to African Americans.This landmark case however denied blacks a chance to achieve complete equality because based on this declaration; blacks were offered separate facilities in restaurants, public transport, hotels and education. Several other cases surfaced since the Roberts case in 1849 and by 1949 court had made little or no effort to strike down racial segregation. Brown vs. Board of Education case was filed from Kansas. Before this case, some eleven school cases had emerged between 1881 and 1949 in Kansas. None however managed to bring about any real change in school segregation system.In 1908, The National Association for the Advancement of Colored People (NAACP) was founded and this organization helped black people achieve equality by providing them with legal counsel and funding whenever needed. Linda Brown was a third grade student whose father Oliver Brown wanted to admit her to a white school in the neighborhood since Linda had to walk miles everyday to reach her black school. She was denied admission in the white school and this resulted in Brown seeking help from McKinley Burnett, the head of Topeka's branch of the National Association for the Advancement of Colored People (NAACP).NAACP was more than willing to assist since they finally had the â€Å"the right plaintiff at the right time. â€Å"[2] In his testimony, Dr. Hugh W. Speer, an expert witness explained that segregation was unhealthy and unfair to black students: â€Å"†¦ if the colored children are d enied the experience in school of associating with white children, who represent 90 percent of our national society in which these colored children must live, then the colored child's curriculum is being greatly curtailed. The Topeka curriculum or any school curriculum cannot be equal under segregation. â€Å"[3]The case continued for several months and in May 1954, the court in its landmark decision struck down separate but equal clause and called for school integration. In his ruling Chief Justice Earl Warren said: â€Å"We conclude that in the field of public education the doctrine of ‘separate but equal' has no place. Separate educational facilities are inherently unequal. Therefore, we hold that the plaintiffs and others similarly situated for whom the actions have been brought are, by reason of the segregation complained of, deprived of the equal protection of the laws guaranteed by the Fourteenth Amendment†.[4] The case was seen as a colossal step in the right d irection as it gave more encouragement to civil rights movement which ultimately resulted in a much better world for the blacks.REFERENCES[1] Dr. Howard O. Lindsey, â€Å"A History of Black America†, pg. 34-35 [2] Edward W. Knappman, ed. , Great American Trials (Detroit: Visible Ink, 1994) 467. [3] Knappman 467. [4] Benjamin Munn Ziegler, ed. , Desegregation and the Supreme Court (Boston: D. C. Heath and Company, 1958) 78-79

Corporate Finance Essay Topics Features

Corporate Finance Essay Topics Features Who Else Wants to Learn About Corporate Finance Essay Topics? Dreams often play a major role in Shakespearean dramas. Life is far better than it was 50 decades ago. Parents of bullies should need to pay a fine. Year round school isn't a good idea. Consider the local evening news program and why you ought to be chosen as the student reporter. You've invited your two best friends to devote the afternoon at your house. Second, talk what you shouldn't do instead of what should be carried out. In an academic setting, but the paper ought to be formatted and organized in line with the corresponding standards without the usage of informal languages like slang or jargon. Young writers may try simple on-line citation generators which are normally at no charge. People in demand of case study research should rush to appreciate our assistance. The dearth of great support sources are going to result in a decrease grade. When you have chosen the subject, make certain that you have sufficient original ideas about this issue. Research-based topics require students to assemble information till they write. Recent argumentative essay topics that are related to society is going to do. There are a few great topics to take into account when picking a topic for your argumentative essay. Writing prompts are among the best approaches to create confident writers who take pleasure in the practice. Textbooks ought to be free. They should never be banned. When it has to do with the middle school, the argumentative essay consists of moderate topics. You're now prepared to compose your very first research paper and you can't decide what things to write it on. It is essential that you choose an intriguing topic because it is going to allow it to be straightforward for you to compose your paper. You could be offered a list of essay prompts to select from. When it has to do with writing an argumentative essay, the most essential matter to do is to select a topic and an argument you may really get behind. For example, let's say you decide on the very first topic from our list. Write an essay to convince your principal your idea is one that needs to be adopted. Another good idea is to receive some totally free essay examples of different sorts and on various subjects to find a general idea of the way in which a thriving debatable paper looks. Begin a list of questions which you'd love to have answered. If you can find with additional reasons to strengthen your thesis, that's even better because it is going to make it simpler to reach you page requirement. You will develop an overall statement and function to prove it. To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the special area of study. Choose something you're in a position to discuss or describe and something which will present your good qualities to your teacher. Every one of the ideas above will provide you with an opportunity to reveal your creative side and capacity to talk about your opinion. Pick the period of life which you think is best and compose an essay arguing why it's the ideal time of life. Bear in mind that you could make funny argumentative essays if you do a few things. There are lots of aspects about a sport which can be argued in an essay. Writing in college often requires the shape of persuasionconvincing others that you've got an interesting, logical standpoint on the subject you're studying the matter, or topic, of an essay may be world war ii or moby dick a thesis must. So, it's a significant foundation for assorted epic stories! Your topic is so important because you've got to make sure it is related to the class which you are taking unless it is for English class.

Essay on The History and Present Use of the Globe Theatre

Have you ever wondered what it would it feel like to walk inside and see the beautiful architect in the Globe Theatre? The significance of the Globe theatre is that play rights change how they portrayed the stories to the audience. The Globe Theatres were popular in Shakespearian time and Shakespeare’s plays still occur there every day. The Globe theatre was built in 1599 in Southwark, London. The theatre is a 20 sided circle and 3 stories tall building. The theatre was built out of frame, plaster, bricks, and thatching. The theatre also can hold thousands of people at one time. Many of Shakespeare’s plays are preformed there including Julius Caesar, Macbeth, Othello, King Lear, and Hamlet. The Theatre was for performances but also for†¦show more content†¦The 2nd Globe Theatre was built in June of 1614 in the same spot the 1st Globe Theatre was located. This Theatre stood all the way up until the year of 1644 when the Puritans closed down all theatres. Instead of leaving the site empty apartment buildings were built where the 2nd Globe theatre was. Finally the 3rd Globe theatre was built in 1996 and opened in 1997. This Globe Theatre was built approximately 225 yards from the original Globe Theatre. The 3rd Globe Theatre is still standing today and is visited by thousands of people each day. Now you would think that the First and Last Globe theatre would be totally different but really that are only a few differences. For instance, the first Globe Theatre had a flag on top of the heaven but the Third doesn’t. The theatre today has bright posters hanging in the hallways now for advertisement and the 1st theatre did not. The new theatre doubles for a brothel. This is where the biggest gamble to be had depends if the play being performed will be a success with the audience or fail. But one similarity between the 2 is they both have the same style. How you may ask. Well, when the beginning of building of the 3rd Globe theatre, the workers found old pieces of the 2nd globe theatre. So the workers and architects took those pieces and designed the new Globe theatre by what was left of the old one. There were probably some more differences between the two, but both are so extraordinary that it reallyShow MoreRelatedWilliam Shakespeare: Analysis of the Famous Playwright Es say1026 Words   |  5 PagesAn analysis of the famous playwright, William Shakespeare, reveals the struggles he overcame and activities he did during his childhood, as a playwright, his involvement with the Globe theatre after moving to England, and during the time of his death, along with some interesting and concerning facts about him. William Shakespeare lived a normal childhood along with his parents and siblings. 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We will trace the development and growth of these technologies from Ancient Greece through the end of the eighteenth-century. The technology of the Ancient Greeks is, in fact, very amazing. One has no optionsRead MoreThe Character of Macbeth in William Shakespeares Play Essay2231 Words   |  9 Pagesa patron of Shakespeare’s acting company, and of all the plays Shakespeare wrote under James’s reign, Macbeth most clearly reflects the playwright’s close relationship with the sovereign. In focusing on Macbeth, a figure from Scottish history, Shakespeare paid homage to his king’s Scottish lineage. Additionally, the witches’ prophecy that Banquo will found a line of kings is a clear nod to James’ family’s claim to have descended from the historical Banquo. In a larger sense

Pretty in Pink Essay - 2760 Words

Pretty in Pink Ââ€" Summary Pretty in Pink is essentially a love story about a girl from the wrong side of the tracks, the rich high school hunk who has his eye on her, and the peer pressure that threatens their budding romance. Molly Ringwald plays the character of Andie Walsh, an unpopular poor girl living in the shabbier side of town. Andrew McCarthy portrays the role of Blane McDonnagh, a wealthy heartthrob who asks her out to the prom. As their romance evolves, both characters struggle with increasing pressure from their peers whom are unsupportive of the relationship mostly because of the difference in social class. This, however, doesnt necessarily hold true for two of the characters whose objections appear to derive from other†¦show more content†¦It is a pretty classic high school fight with teachers running out of their classrooms to intervene. I dont think this scene does have a big modeling effect because unfortunately the kind of violence nowadays has escalated to a whole different dimens ion. Long gone are the days where two kids fought it out one-on-one with only their hands as weapons. Gangs, knives, bats, guns, or some other kind of weapon play center stage in most of the altercations today. There is a level of underlying aggression in this movie, almost like a pressure-cooker slowly building until someone blows. Steff as the bad guy is aggressive in nature, verbally harassing anyone he deems below him or in Andies case, anyone who has the gall to say no to him. He is really setting the stage for Duckies (good guy) moment of aggression, when exasperated and fed up with the entire situation, he physically attacks Steff. I think Duckie has just about had it, and although most blows are obviously in defense of Andie, I think he snuck in a couple for himself (unpopular teen) too! I would say the justification for this moment of violence comes from the fact that this is probably years in the making. These teens are seniors in high school, and Im sure anyone would blo w their lid after what was most certainly fours years of bullying. When Duckie glares Steff down in the hallway, he seems angry but also apprehensive of acting upon his feelings until a cockyShow MoreRelatedChanges in John Hughes Film The Breakfast Club Essay1075 Words   |  5 PagesClub† which was released in February 1985. Although this movie is almost 29 years old, it is still just as applicable to today’s society as it was then. Hughes is also known for other films of the same era which include, â€Å"Sixteen Candles†, â€Å"Pretty in Pink†, and â€Å"Ferris Buehler’s Day Off†. These films also feature the issues of teens, but their main focus is to be an entertaining story. 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Should Welfare Recipients Be Drug Tested Free Essays

Should welfare recipients be drug tested? Welfare is supposed to meet the basic needs and drugs are far from the basic human needs. If drug using recipients get all the benefits they are more likely to take their check and spend it on their next fix, rather than buy groceries. Drug testing welfare recipients would decrease the amount of people abusing the system, it would require recipients to stay free of using drugs, and would reveal recipients who are wasting the tax payers money. We will write a custom essay sample on Should Welfare Recipients Be Drug Tested or any similar topic only for you Order Now It is clear that drug testing welfare recipients would benefit the system, other recipients, and tax payers. Firstly, drug testing would decrease the amount of people abusing the system. People who are drug users and refuse to stop or get help will not apply for welfare. Also, drug testing would send a message to society that abusing the system will no longer be tolerated and it would free up extra funds for families who actually need the help. Thus, drug testing welfare recipients would stop people who are abusing of the system. Secondly, drug testing will require recipients to stay free of using drugs. If people really need the assistance money then they will chose to either stay clean or get help to get clean. Recipients who fail the test or simply refuse to take the test will not receive an assistance check and without the welfare money people will not be able to afford drugs. Therefore, drug testing welfare recipients would help clean up illegal drug use Lastly, drug testing would reveal recipients who are wasting the tax payer’s money. If the working class has to be drug tested to make their money, those receiving assistance should be drug tested to receive their check. Tax payers should not have to pay for some random person’s drug habit and if people chose to be foolish and want to do drugs they should get a job to support their bad habit. As a result, drug testing welfare recipients would reveal the people who are wasting the tax payer’s money. In conclusion, qualifying and receiving welfare is a privilege and if the government continues to allow drug users collect welfare payment, this will show that they condone their behavior. Drug testing welfare recipients would decrease abuse to the system, require people to stay clean and reveal people who are wasting the tax payer’s money. The government should pass the law to drug test welfare recipients. Hard working, taxpaying citizen’s money is going towards helping people get back on their feet using the welfare system, and far too often people are abusing the system to pay for and support their drug habits. How to cite Should Welfare Recipients Be Drug Tested, Papers

Auditing & Assurance Pertinent Accounting Theory

Question: Describe about the Auditing Assurance for Pertinent Accounting Theory. Answer: Abstract The current segment elucidates different pertinent accounting theory, auditing as well as the assurance services with special orientation to the functions of the corporation BSF Limited. The current section aims to present a detailed overview of different operations of the corporations BSF Limited; an Australia based Bioresearch Corporation listed in the stock exchange of Australia. This specific corporation undertakes diverse research work for exploitation of the bacteria for the production of the fish. Nevertheless, the organization BSF Limited also embarks on different research functionalities that surrounds around diverse bioresearch for the invention of groundbreaking sustainable aqua cultural feeds. In addition to this, the present study also unearths different challenges that the company BSF Limited has encountered while carrying out research on different plant based feed. The research on the plan based feed are aimed at resolving different problems concerning fish based feed together with the cost borne by the corporation owing to unsuccessful projects. Again, the ineffective research also drew disapprovals from different environmentalists and faced the accusation of diversion of the food crops of superior value into lavish fish. However, this led to the most recent research on different bacteria based investigation for the production of the feeds that finally met with immense success. Furthermore, the present study consequently elucidates the sequential steps or else the necessary actions prior to the consideration regarding the auditing and implementation of the same into different functionalities of the corporation BSF Ltd. Subsequently; the present study critically assesses the risk associated to the process of audit along with the implementation of diverse utilities. Additionally, the up to date report explicates in detail the whole audit program for the business and illustrates the overall accounting treatment of different transaction related to t he research as well as development. Apart from this, the current report also elucidates in detail the applicable accounting treatment of the transactions associated to the government grant received by the business concern BSF Limited from the particular association Commonwealth Scientific and Industrial Research Organisation (Federal Government of Australia). As a result, the report handles the overall process of analysis of the investigation as being publicly in addition to environmentally pleasant. Ultimately, the current task undertakes investigation of the sensibleness of the declaration as regards the valuation of the patent as an exclusive control over the superior technology utilized by the research association. Steps to be measured before recognition of audit and implementation in the BSF Ltd As rightly indicated by Chambers and Odar (2015), the audit procedure inevitably needs to abide by different auditing standards conditioned under the Section 336 of the Corporations Act 2001. Therefore, the procedure of auditing calls for the conformity with diverse auditing standards specifically, ASA 100 (Preamble to AUASB Standards), ASA 101 (Preamble To Australian Auditing Standards), ASA 102 (Compliance with Ethical Requirements when Performing Audits, Reviews and Other Assurance Engagements) and many others (Auasb.gov.au 2016). Again, the course of action involved in the process of assessment of the audit includes inspection of the potential clients of different Accounting Corporation, associated actions of the business in conjunction with the business owners. However, the chronological course of action of the audit also encompasses appraisal of different disagreeable risk related to the client that consists of examination of largely consistency of the business (Christensen et al. 2014). Nevertheless, the modus operandi of the audit pursue the due diligence process and substantiate the entire ethical threats related the privacy otherwise the contradictory benefits. Besides this, the management of the corporation BSF Ltd needs to possess sufficient capability for implementing the business action, since this business concern is a bioresearch business concern. On the other hand, varied state of affairs for audit supports the practice of determination of diverse appropriate structure for the financial over and above account of the business concern (Chychyla et al. 2015). Moreover, the procedure of inspection also consists of the assessment of the authenticity of the existing information relating to the client together with the compliance with various accounting standards. Apart from this, the assessor also has the need to inspect the ethical obligations and preserve the quality of the overall activity (Cohen et al. 2013). Besides this, the administration of the corporation also has the need to be consonant with each other with regard to the process of preparation as well as presentation of diverse financial statement. As a result, the assessors require assurance regarding the financial declarations of the corporation that needs to be without any kind of material fault that might occur due to diverse deceitful activities if not unintended faults. As rightly put forward by Duncan and Whittington (2014), the evaluator can prohibit the commitment with respective client corporation provided the administration put into practices different constraints on varied audit actions. Besides this, the evaluators can turn down definite proposals of audit whilst the financial evidences are not organized in accordance with the acceptable directives. Nonetheless, the evaluators take for granted substantiation from the earlier auditor concerning the implementation of different legal and simultaneously the procedure of realization (Hegazy and Farghaly 2016 ). Over and above this, the auditors can also assure the option of the projected evaluator consistent with diverse statutory requirements. Eventually, the assessors have the need to propose the mandatory letter of engagement with the specific client. Risk estimation of the audit of BSF Ltd As rightly indicated by Munteanu and Berechet (2014), the method of assessment of the overall audit risk have the need to abide by different accounting standards stipulated under the Australian Auditing Standards. This accounting notion or else the standards establish diverse obligations and all together offer the procedure of operation of the principles. As such, the evaluators can follow the regulations for example the AUASB ED 7/08 (Proposed Auditing Standard ASA 315) that aids the procedure of recognition and at the same time evaluation of the materiality risk (Auasb.gov.au 2016). Besides this, several other principles are put forward as a directive for executing the overall audit. Nonetheless, the central purpose of the appraiser is to recognize and to lessen the entire risk to an extensively low level simultaneously (Needles et al. 2013). Moreover, the evaluation of the current case study divulges the matter that the inherent risk associated to the operations of the corporation BSF Ltd is roughly around 90%. Again, conversely the control risk is currently at 5%. However, as per the case study, the risk of detection is said to be around 80%. In addition to this, the risk of audit as per the current case can be analyzed by deployment of the Audit Risk Model. As per the Audit Risk Model, the auditor can take into account both control in addition to inherent risk (Porter et al. 2014). Consequently, the audit risk can as a result, enumerated by execution of the rule that states that the audit risk is essentially the multiplication of the recorded inherent risk, detection risk in addition to risk associated to control. As a result, the formula for computation of the audit risk can be essentially expressed as (Audit Risk = Inherent Risk*Detection Risk*Control Risk). As stated in the case study, the risk associated to audit is as a result equal to 0.36=0.8*0.9*0.05. Therefore, the audit risk is computed to be equal to 36%. The audit risk needs to be within 10% an d this replicates the matter that the auditors need to implement the role of audit for the corporation BSF Limited. Audit program for the BSF Ltd The assessors can formulate audit program to ensure that a particular business functions properly. An appropriate audit program can also ensure proper control of the business and evaluation of the same for improvement (Reimers 2014). The assessors can acquire enough information and mandatory validation by undertaking an effective audit programs that entails a list of varied tasks related to the assessment as well as audit. As such, the audit procedures are mainly created with the objective of the improvement of methods of accounting and diverse accounting strategies (Reimers 2014). However, the process of audit involves different investigations and process of validation in addition to various processes of control. In a bid to validate different audit opinions, the auditors need to conform with different performance obligations stipulated under the Auditing Standards. Based on the directives of the audit the auditor needs to develop the requisite working papers. The auditor also needs to register different facets that can assist the entire mechanism of substantiation of the assessment. The auditors also have the need to prepare and present the working papers and record different functionalities in both the existing as well as the permanent audit register (Warren et al. 2013). As suggested by Weil et al. (2013), the permanent audit paper essentially comprises of different elements that can unceasingly influence the overall presentation of the Document of the Copy of Memorandum of Association of the organization BSF Limited. The permanent audit paper necessarily includes legal articles, vital minutes along with other important documents of contracts of the corporation BSF Limited. Besides this, the audit papers of the corporation BSF limited also needs to contain certain vital information as regards the internal control mechanism as well as the procedure of accounting followed by the corporation BSF Limited. Furthermore, the important audit documents of the firm B SF Limited also needs to include information concerning the overall structure and framework of the company, vital suggestions offered by different legal advisor and also bankers and necessary information regarding the accounts of balance, demonstration of the procedures of preparation, presentation as well as evaluation of financial accounts of the company BSF Limited (Chychyla et al. 2015). The auditor also needs to present principled accounting procedures, financial statements of superior quality and different performance indicators along with significant financial ratio that can help in recognition of the actual business trends. Set of the journal entries for diverse business transactions for research and development Journal entries for the research and development (RD) expenses are the following: Journal entries for recording specific transactions during the year 2013 Dr. RD exp 260,000,000 Cr. Cash or A/P 260,000,000 Dr. Cash or A/P $500,000,000 Cr. RD exp. $100,000,000 Cr. Unearned grant revenue $400,000,000 Journal entries for recording specific transactions during the year 2014 Dr. RD exp. 100,000,000 Cr. Cash or A/p $ 100,000,000 Dr. Unearned grant revenue 100,000,000 Cr. Research grant revenue 100,000,000 Journal entries for recording specific transactions during the year 2015 RD expenses $ 100,000,000 Cr. Cash or A/p $100,000,000 Dr. Unearned grant revenue 100,000,000 Cr. Research grant revenue 100,000,000 Journal entries for recording specific transactions during the year 2016 RD expenses $ 60,000,000 Cr. Cash or A/p $60,000,000 Dr. Unearned grant revenue 60,000,000 Cr. Research grant revenue 60,000,000 Accounting treatment of the grant Consistent with the accounting guidelines conditioned under the accounting standard AASB 120, the conditions predetermined under the standard IAS 20, the accounting treatment for establishment of the government grants can be undertaken appropriately (Graham 2015). The regulations conditioned under pertinent accounting principles mentions that the government grants can be recorded as profit otherwise loss in an organized system all through the process by which the business concern recognizes and records the specific disbursements as mostly related costs. Besides this, the entire procedure involved in the recognition and at the same time documentation of specific government grants received by organizations close to profit or else loss is not as per different suppositions under the accrual accounting as shown under the specific accounting criterion of AASB 101 Presentation of Financial Statements (Graham 2015). Nonetheless, the means of recording government grants does not appropriately convince the entire practice of accounting. However, the government grant can be considered as a receivable and can be regarded as specific type of reimbursement. This in turn can provide the immediate financial defence to the complete business division with no plausible associated costs documented as profit or else loss during the particular course of time (Chambers and Odar 2015). Socially responsible as well as environmentally friendly account of the research The process of research and development undertaken by the corporation BSF Ltd needs to be socially responsible and all at once environmental friendly for maintenance of sustainability of operations. As per the case study on BSF Limited, the research work carried out on development of plant based feed by the corporation BSF Limited encountered criticisms from different quarters especially from environmentalists that suspected that the procedure of diversion of different food crops that are of human quality into the spendthrift fish can be compared to the procedure of diversion of different low valued fish into production. For that reason, this particular way of business can adversely affect the underprivileged people and sequentially shoot up the risk linked to malnutrition. As a result, there is a serious need for the development of a sociable and all at once environment friendly process of undertaking research. As such, this business practice also divulges the matter that the compan y BSF Limited needs to abide by diverse directives and regulations that are in essence specified standards. This can turn can help in the process of social and environmental assessments in the course of running business operations on a daily basis (Chambers and Odar 2015). Yet again, the corporation BSF Limited also has an obligation as regards the appropriate functioning of the customary system of tracking of varied environmental challenges in the business entity on the whole. Apart from this, there is a pressing need on the part of the management of the company BSF Limited to conform to a variety of strict guidelines concerning the functioning policies that in turn can even out the entire procedure of deliverance of the business function (Duncan and Whittington 2014). Furthermore, the human resource section of the corporation BSF Limited also needs to maintain just plus clear view that can evade biases to a definite party and uphold social liability (Hegazy and Farghaly 2016). Evaluation of the rationality of the exclusive control over bacteria-based feeds technology The implementation of appropriate control mechanism of fundamentally an intangible asset can facilitate the initiation of imminent economic growth and development (Chambers and Odar 2015). However, the potential of a specific business to manage the impending economic reimbursement from a particular intangible asset can take place out of a variety of legal alliances that can well be regarded as mandatory under provisions of applicable law. Conversely, companys control over particular intangible assets can sustain the overall route of development of general technical features (Needles et al. 2013). However, this can also assist the course of acquirement benefits in the upcoming stage (Needles et al. 2013).As per the provisions under the accounting standard AASB138 paragraph 13 -16, BSF Limited need to be acclimatized to and maintain certain level of proficiency and capability of the employees, shield the patents that consecutively can create economic benefits in the approaching period (Australian Accounting Standards Board AASB - Home 2016). Nonetheless, on account of deficiency of different lawful planning, the company BSF Limited can plan to shield the upcoming rewards through different substitute acts or else assessments. References Auasb.gov.au. 2016.Auditing and Assurance Standards Board AUASB - Home. [online] Available at: https://www.auasb.gov.au [Accessed 22 Sep. 2016]. Australian Accounting Standards Board AASB - Home. 2016.Aasb.gov.au. Retrieved 14 September 2016, from https://www.aasb.gov.au Chambers, A. D., and Odar, M. 2015. A new vision for internal audit.Managerial Auditing Journal,301, 34-55. Christensen, T.E., Baker, R.E. and Cottrell, D.M., 2014. Advanced Financial Accounting. The McGraw-Hill Companies, Inc. Chychyla, R., Leone, A.J. and Minutti-Meza, M., 2015. Financial Reporting Complexity and Accounting Expertise. Chychyla, R., Leone, A.J. and Minutti-Meza, M., 2015. Financial Reporting Complexity and Accounting Expertise. Cohen, J.R., Krishnamoorthy, G., Peytcheva, M. and Wright, A.M., 2013. How does the strength of the financial regulatory regime influence auditors' judgments to constrain aggressive reporting in a principles-based versus rules-based accounting environment?. Accounting Horizons, 273, pp.579-601. Duncan, B., and Whittington, M. 2014, September. Compliance with standards, assurance and audit: does this equal security?. InProceedings of the 7th International Conference on Security of Information and Networksp. 77. ACM. Graham, L. 2015.Internal Control Audit and Compliance: Documentation and Testing Under the New COSO Framework. John Wiley Sons. Hegazy, M. A., and Farghaly, M. 2016, August. Internal audit practices and standards: external and internal auditors' perceptions on Compliance in an Emerging Economy. InAmerican Accounting Association Annual Meeting. Munteanu, V. and Berechet, M., 2014. Paradigms of the Concepts and Principles Substantiating the Elaboration and Presentation of the Financial Reporting Situations. International Journal of Academic Research in Accounting, Finance and Management Sciences, 44, pp.72-78. Needles, B.E., Powers, M. and Crosson, S.V., 2013. Principles of accounting. Cengage Learning. Porter, B., Simon, J. and Hatherly, D., 2014. Principles of external auditing. John Wiley Sons. Reimers, J.L., 2014. Financial Accounting: Business Process Approach. Pearson Higher Ed. Warren, C.S., Reeve, J.M. and Duchac, J., 2013. Financial managerial accounting. Cengage Learning. Weil, R.L., Schipper, K. and Francis, J., 2013. Financial accounting: an introduction to concepts, methods and uses. Cengage Learning.