Colorado River Pollution Essays

Colorado River Pollution Essays Colorado River Pollution Paper Colorado River Pollution Paper Essay Topic: Water pollution River supplies water to most of the southwestern United States and despite this fact, pollution levels are continually rising and in some cases above acceptable limits. The Colorado River supplies and runs through five states and during some parts of the year to the Mexican border. During the rivers journey various types of pollutants come into contact to with it degrading the water quality downstream. The river water benefits humans in multiple ways the first obvious answer is by drinking it. Farming and other agricultural uses demand 60% and sometimes as much as 90% of its water. Using polluted water for irrigation passes the contaminants into the crops and ultimately onto our dinner tables. Water is scarce in the southwestern United States and water is essential for human survival. The Colorado River is the primary reason why the southwest can sustain the massive population in the region. Without this lifeline? of freshwater, we must find another means of supplying water to millions. Desalinating the water from the Pacific Ocean is not yet cost effective enough to handle the demand although about 8% to 10% of the water applied to Southern California comes from desalination plants. Every year the government allocates more water from the Colorado River that is unrelated to human survival. According to an article in the San Diego Union Tribune Oil and natural-gas drilling in Colorado requires so much water that if its annual demand were satisfied all at once, it would be the equivalent of shutting off most of Southern Californians water for five days. (Hastener, 2008). During his term, President Bush authorized more drilling in Colorado than at any time since 1984. With these types of policies taking hold f the river one must ask the question, what is more important energy or life? The construction of the various dams along the Lower Colorado River system allowed small boomtowns to thrive along the banks of the now tamed river. Small towns and industrial facilities built close to river to take advantage of a good supply of water, and some used the rivers current to carry away pollutants. Of the many pollutants the river absorbs three are worth noting they are nitrates, percolate, and radioactive waste. Nitrates come from excessive human waste; this waste encounters the river wrought the ground when septic tanks become overloaded. Lake Haves, AZ, is the lake that supplies water for the California Aqueduct; moon tutoring wells routinely test for nitrates and other pollutants. High concentrations of nitrates in drinking water can decrease the oxygen carrying ability of hemoglobin. This intensity of this effect increases in babies; the common term is blue-baby syndrome. The nitrate levels found in the Lake Haves wells are four times higher the recommended EPA levels. Small town development cannot shoulder the blame for percolate pollution, as it is a chemical found in rocket fuel. However, lax industrial standards in a small budding town might be the cause for this pollution issue. A factory in Henderson, NV, in the suburbs of Alas Vegas, manufactures rocket fuel for the military. The company that operates the rocket fuel plant has already spent over 80 million dollars to reduce the amount of percolate flowing in Lake Mead. Despite these efforts approximately 400 pounds of percolate flows into the lake daily. The EPA or FDA has yet to identify acceptable levels of percolate, but the chemical has shown to cause thyroid and hormonal deficiencies. The next type of pollution is by far the most dangerous, radioactive Waste at any concentration is dangerous. In Mob, UT, along the Colorado River is a former uranium mill; 16 million tons of tailings from this mill have accumulated along the riverbanks. These tailings leach over 1 00,000 gallons of radioactive water into the river each day. According to the Center for Disease Control (CDC) water containing uranium is usually safe to drink but in elevated amounts can cause kidney defects and some types of cancer. In 2005, the Arizona Department of Environmental Quality (ADAGE) formed he Clean Colorado River Alliance (The Alliance) under a recommendation from then Governor Janet Neapolitan. The Alliances first task was to develop recommendations for dealing with current water problems in the Colorado River. Next, address the water quality of the river for human sustainability now and into the future. Lastly develop an action plan for dealing with the pollution issues of the river; The Alliance delivered the final report to Governor Neapolitan in December 2005. The preliminary report outlined a partnership plan modeled after the Chesapeake Bay Program. Although major differences exist between the Colorado River cleanup project and the Chesapeake Bay reclaim project, the fundamental principles of a successful program are similar. The final report delivered to Governor Neapolitan is a detailed look into the major pollutants contained in the river system. The Alliance detail seven pollutants devoting a chapter to each one, including an action plan for dealing with the pollutant individually. The six pollutants covered are nutrients, metals, endocrine disrupting compounds, percolate, bacteria and pathogens, salinity/total solved solids, and sediments and suspended solids. The Alliances report gives a comprehensive action plan for reducing the amount of pollution in and river and improving overall water quality. The well- written report effectively follows the key lessons learned from the Chesapeake Bay Program. However, there is an overabundance of managing entities, too many hands in the pot extends deadlines effectively stalling any effort for actual physical cleanup. Eliminating certain entities from the mix would streamline the process of achieving a noticeable improvement in river water quality. Determining which entity to remove from the deciding process could be interesting the federal agencies carry more weight but the local agencies are at the frontline of the problem. The following sustained plan takes aim at Colorado River pollution from the source. Target main sources of pollution and develop strategies for elimination. Reduce the amount of water allocations for purposes not related to human survival. Increasing the amount of Water flowing through the river will decrease the concentrations of contaminants in the river. Lastly educate municipalities about the type of contaminants to look for and educate industrial facilities on how to dispose of polluting materials properly. Action Items Action Steps I Timeline I Target pollution at the source I Using the report from the Clean Colorado River Alliance to determine where the highest concentrations of pollution encounter the river. Eliminating the source will at least result in a substantial decrease in pollution. I Months 0-6 | Review Water Allocations I Identify and prioritize water allocations in order of human importance. Impose stop work penalties on industrial facilities that do not meet the predetermined incineration levels. I Months 6-14 Educational Educate the various state and local governments about what type of contaminants to look for and best practices for removing the pollution. Teach management of local water facilities how to interpret findings from well test reports. Educate industry professionals about how to dispose of hazardous or potentially hazardous materials that affect water quality properly. I Month 14-ongoing I The benefits of this plan are that it takes a proactive approach to pollution reduction. We know where pollutants come from but most other sustained Lana attempt to clean already polluted water. This plan targets pollution where it first encounters the river instead of attempting to deal with the aftermath. The amount of water the Colorado River can generate is limited; sending water to where it is needed the most is common sense. This plan proposes not monetary penalties but stop work penalties, when the economy is strong companies are able to pay fines for over pollution and continue degrading the downstream water quality. Eliminating fines leaves no other alternative but to change destructive work practices that pertain to the river. Education is the key for any issue, and this issue is no exception. Educating local water municipalities will ensure water quality standards set forth by the EPA are met consistently. This plan also contains numerous challenges, since this river flows though multiple states and affects numerous industries it undoubtedly meet resistance. Targeted polluters would have to change current business practices to eliminate pollution; often a substantial cost would be involved. Some companies simply do not have the capital for such change and risk going out of business. Water allocations are determined at the federal level wrought congress, so getting changes in allocations would take costly lobbying and extended legislation. However, one alternative could be to lobby the President to declare the river endangered. Although education is the key, everyone learns different and developing a curriculum that appeals to everyone is difficult and costly. Society has an obligation to itself to preserve life; with water, a necessity for life the decision to support any type of water sustained plan is eliminated. The people included in any American society all have the ability to use their voices for change. Elected officials in the federal government hear their voices that in turn develop new laws and regulations. To make any type of sustained plan a successful endeavor requires support from the federal government. The government either controls or at least heavily influences most of the affairs concerning the Colorado River. The fed can only introduce and put new laws into effect the local and state authorities must enforce the laws and regulations. Americanizes. Org named the Colorado River Americas most endangered river.

8 Famous People That Were Expelled From College

8 Famous People That Were Expelled From College Usually we imagine college dropouts as street walkers and bums.  However, a lot of people have reached success despite being kicked out of college. Their lack of degree has been more than compensated by wealth and fame. Talent and ambition are the most important factors of prosperity. E ven a college degree cant guarantee successful future. Many celebrities were expelled from college because of different reasons, but still we all know their names. Here are the famous people who made out just fine without earning their degrees. Steve Jobs Probably there are no people who dont know the story of Steve Jobs. Co-founder of Apple dropped out of Reed College after six months of studying. However, he was lucky to get into computers and started attended meetings of the Homebrew Computer Club. That was his successful start in the computer industry. Probably the Mac, iPhone and iPad wouldnt have existed if Steve Jobs stayed at school. The results of his work are so significant that at the time of his death, his net cost was $11 billion. Really cool for a college dropout. Mark Zuckerberg College students use their dorm rooms for studying, sleeping, eating, hanging out with friends. Mark Zuckerberg founded Facebook in his. When the networking sites popularity exploded, he left Harvard and never returned to studying. Now we cant imagine our life without Facebook, the Zuckerbers decision has worked out pretty well for the twenty-something. Lady Gaga Before she became Lady Gaga, she was Stefani Germanotta. She attended New York Universitys Tisch School of the Arts, but never graduated from it. Lady Gaga dropped out after just a year in order to pursue her music career. She broke onto the New York club scene with amazing burlesque performances and conquered the love of the audience with her unique style and great songs. Princess Diana Diana Spenser attended West Heath Girls School but failed all her 0-level examinations. Then she visited a finishing school in Switzerland but dropped out from there as well. Diana went to work as a part-time assistant at the day care center. At the age of 19 her working days were over as she became engaged to Prince Charles. Albert Einstein Could you think that one of the greatest scientists and thinkers in the world history had a troubling school life? He was expelled from high school for rebellious behavior and failed the entrance exam to the Zurichs Federal Institute of Technology. Later he returned to FIT and finished his eduction. Salvador Dali The prominent surrealist painter was expelled from the Academy of Art in Madrid. Dali was kicked out because of criticizing his professors and disturbing the peace. He said that his professors were not qualified enough to grade him on exams. In his career Salvador Dali produced over 1,500 paintings, dozens of sculptures, designs for theater sets. People from all over the world enjoy his works displayed at different museums and permanent exhibitions. Harrison Ford The star of Indiana Jones and Star Wars attended Ripon College but was expelled right before graduation. Now he is known all over the world as a great actor and film producer. His career has spanned six decades and no doubt, his input into the film industry is enormous. Rachel Ray This cooking TV show star didnt attend college and had no special qualification in the culinary. Actually its hard to believe that her net is estimated of $60 million now. Great for someone who didnt even apply to college! She took part in many popular shows and programs and is a successful cooking star and businesswoman. The point of the list above is: always have a goal and work at that goal every single day. Dream big and work towards your dreams. Good luck!

Interest Rate Changes in Construction Activity Essay

Interest Rate Changes in Construction Activity - Essay Example Generally the construction activity is sensitive to changes in the interest rates and business cycles in the short term and to population growth and economic advancement in the long-term. This paper intends to present a short report on the short term effects interest rate changes on the construction industry. The behaviour of any economy can be greatly influenced by the monetary policy. It is observed that decisions about official interest rates by the central banks affect economic activity and inflation through several channels which are collectively known as the Transmission Mechanism of the Monetary Policy. According to the Bank of England Paper on the Transmission mechanisms of monetary policy; Changes in exchange rates have a direct impact on the prices of imported goods and services and an indirect impact on the prices and the competitive ability of the products which compete with the imported products/services. The change in exchange rate is likely to affect the prices of those products in the domestic market which uses imported inputs. Thus through the transmission mechanism of the monetary policy, any changes in the official interest rates affect the savings and investment behaviour of the individuals and firms and also thereby affect domestic demand and supply of production and other manufacturing sectors of the economy. Normally following a monetary contraction in the economy, as a result of the changes in the interest rates, the construction sector reaches the trough of the cycle first, while the manufacturing sector reacts little slowly. However the manufacturing sector reacts very strongly than the construction sector. 3.0 Money Supply and Construction Activity: In general construction activity is very sensitive to credit conditions. According to Goh (1998) the amount of mortgage loans has an influence on the demand for residential construction, since house purchases are financed mainly by mortgage loans from banks. The monetary theorists are of the view that changes in money supply cause fluctuations in national outputs and because of the interdependency the disturbances in one sector will be transmitted to other sectors and markets. A review of the different channels of mechanisms reveals that credit is the primary source of money supply to the construction activity. "A restrictive credit supply leads to decreases in demand for real estate, bonds, stocks, and other assets. Since real-estate prices are sticky, ultimately the supply of credit will affect the construction industry." (Raymond Y.C. TSE and John Rafetry 1999) Similarly a contraction in money supply reduces bank lending to all sectors in the economy including property developers and thereby causes a decline in the industry. Any change in money supply will have its impact on the demand for

Ethical Issues Regarding Informed Consent in the Workplace Essay

Ethical Issues Regarding Informed Consent in the Workplace - Essay Example Different participants at these establishments have different views and beliefs on what is ethical and what is not ethical. An important concept to be derived from the study of ethics is that its applications in the different fields are interrelated and one application can be used to explain the other in a different field (Hardwig, 2010, p.1). Nevertheless, a lesson learned from ethical issues arising in business could be used to solve analogous issues in medicine or any other field. 2. The need for â€Å"informed consents† The controversial issues arising in ethics are due to the diverse human nature and the difference in cultural values. What an individual values most may be of very little value to the other person. In medical ethics, it would be considered that main aim of providing healthcare services is to promote good health and ensure a longer life for the patients. However, there are other factors that affect human desires and that will limit our access to the health s ervices (Hardwig, 2010, p.1). It would be argued that the health providers should make all the attempts to satisfy the needs of the patients by avoiding issues like the cost consideration. This becomes controversial as a point may be reached when the operations at the health center cannot continue due to lack of resources thereby endangering other people’s lives. Besides, it is worth mentioning the fact that a patient went to the hospital to seek medical services does not mean that the medical officer has a full say on what to be carried out, neither does it mean that the patient needs all that the doctor wants to provide or perform (Hardwig, 2010, p.1). Similarly, the view a shareholder would be that his profit in an investment be maximized. However, there will be other factors that influence the desires and that will determine if the profit maximization is the supposed interest. The effects of this profit maximization on the conditions imposed on the employees of an organiz ation will provide an evidence to evaluate such procedures. In most causes, it would turn out to be unjustifiable for an investor to be only interested in the profit maximization (Hardwig, 2010, p.1). These controversial issues call for what is referred to as â€Å"informed consent.† It involves informing the participants to a given decision making activity the probable risks and the conditions associated with the actions to be carried out (Ilgen & Bell, 2001, p.1). It is aimed at ensuring that ethical standards are observed in handling individuals with different interests. It has been found to be applicable in various fields of social sciences that entail research with human participants. The participants in a research need to be informed of the risks involved in participating in the research. However, the American Psychologist Association asserts that there are certain instances when the use of â€Å"informed consents† can be ignored, though it may not be very clear the circumstances under which this may be true. Various legislations have been enacted in the US that protects the rights of the participants in a given research (White, Parascandola & Bero, 2007, p.1). 3. Ethical issues and informed consent in medicine The basic guiding principles that most people value like profit maximization in business or good health and prolonged life in the healthcare

Segmentation Targeting and Positioning Analysis Theory

Segmentation Targeting and Positioning Analysis Theory Kotler (1994, p. 93) has pointed out that the strategic marketing planning process flows from a mission mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Proceeds to segment the market, select the appropriate market target, and develop the offers value positioning. The formula segmentation, targeting, positioning (STP) is the essence of strategic marketing Restrepo (2010, p1). Source: Segmentation, Targeting, and Positioning (2010)http://www.consumerpsychologist.com/images/cb/STP.png http://www.consumerpsychologist.com/cb_Segmentation.html Today, India is one of the worlds fastest growing economies. With having a wide geographical area of about 15,200Km and a coast line of 7,500 Km over a billion people .According to Financial times (2004) the GDP growth rate was less than 1% in 1991, however by 2003 the figure grew by 8.5%. Button et al (1999) argues that because of the growth of Indias IT industry, the number of travelers has grown rapidly. Due to which Indias Travel and Tourism generated $38.8 billion in 2004 and it is expected to raise $ 90.4 billion by 2014. According to the centre for Asia pacific Aviation (2005), Indian airlines have ordered a total of 490 aircraft over the last few months. Which in turn it is expected a growth of 164% compared to a world average of only 2.7% Connell Williams (2006, p.358). Connell Williams (2006) states that Indias domestic air travel has grown rapidly due to the growing wealth of Indias population. At the beginning of 2005, there were only four domestic airline services Indian airlines, Air Sahara and Jet airways and Air Deccan which was the low cost carrier. Company background Air Deccan: Air Deccan (2009), Indias first low fare and fastest growing airline was formed in 2003 with the vision to empower every Indian to fly by providing the lowest airfares and connectivity to unconnected towns and cities. Deccan is a business unit of Deccan Aviation, Indias largest private helicopter charter company, which pioneered helicopter tourism in India. In 1997, a group of old army buddies led by Capt. Gopi decided to pool in their vast experience and knowledge of aviation and geography to launch Indias first Private sector helicopter charter company. Deccan Aviation was started in 1997 with one helicopter, it now has a fleet of 10 helicopters and 2 fixed wing aircraft deployed across eight bases at Bangalore, Mumbai, Delhi, Ranchi, Hyderabad, Surat, Katra and Colombo (Sri Lanka). Deccan Aviation provides helicopter charter services for a range of aviation activities like helicopter tourism, aerial coverage of sports events, heli- skiing and rappelling, aerial reconnaissance and photography, and also undertakes logistic support for off shore oil explorations, geophysical mineral survey, power line survey, emergency medical evacuation, V.I.P. movement, film production etc. The result was Deccan, Indias first low cost, no frill airline, which was launched on the strength of a simple dream. A dream inspired by just one statement. I want every Indian to fly at least once in his/ her lifetime. (Captain Gopinath, CEO, 1995) The first flight was launched on 23rd August 2003 from Bangalore to Hubli. Since then forward innovation and cost efficiency has been the main reason of our business philosophy and strategy. The business model is robust, scalable and aligned to the dreams of nation building by making air travel a mass commodity. We pride ourselves on our out of the box strategies which have created several firsts in Indian aviation and also made air travel affordable, available and easily accessible to the common man of India. Source: Destinations of Air Deccan (2009) Growth Story: India government is considering the growth of aviation sector especially of the private sector in aircraft manufacturing, operating and upgrading airports and by providing enhanced ground services. According to ICFDC (2004) The Indian aviation sector has four types of operators domestic airlines, operating within India and select International destinations, International airlines, chartered air operators and air cargo service providers, whose services include air transportation of cargo and mail. According to the Director General of civil aviation (2006), when Air Deccan began its operation in August 2003, with a single aircraft from Bangalore to Hubli, Air Deccan has seen a phenomenal growth. Air Deccan now has an Aprx 266 flight which runs on a daily basis. As of March 2006, Air Deccans market share is at 19%, making it the third-largest airline in the country. Currently, the carrier employees apprx 2,600 employees. As of Nov 30 2005, Air Deccan had flown apprx 2.7 million passengers.( Air Deccan,2009) Vision and Mission: According to Air Deccan (2009), Captain Gopinaths vision has helped the lives of Indias masses where they realized through Air Deccan, which is a pioneering low-cost business model. The airline has played a significant role in making the common mans dream to fly which has come true. However, the airline plans to fly a large number of destinations in India by connecting millions of people (Captain Gopinath, CEO, 2004). Basic Idea behind the modeling approach: STRENGTHS à ¢Ã¢â€š ¬Ã‚ ¢ Leader in LCC market à ¢Ã¢â€š ¬Ã‚ ¢ Highest load efficiency à ¢Ã¢â€š ¬Ã‚ ¢ Flies to destinations in the hinterland WEAKNESS à ¢Ã¢â€š ¬Ã‚ ¢ Focuses on South Indian market à ¢Ã¢â€š ¬Ã‚ ¢ Image plagued by frequent breakdowns and near misses à ¢Ã¢â€š ¬Ã‚ ¢ Very limited advertising à ¢Ã¢â€š ¬Ã‚ ¢ Reached at the threshold of cost efficiency OPPORTUNITIES à ¢Ã¢â€š ¬Ã‚ ¢ Extensive network to capitalize Air Cargo business à ¢Ã¢â€š ¬Ã‚ ¢ Plenty of scope for expansion of operations à ¢Ã¢â€š ¬Ã‚ ¢ Strengthen its position in Chartered flight segment à ¢Ã¢â€š ¬Ã‚ ¢ could start Contractual Employment THREAT à ¢Ã¢â€š ¬Ã‚ ¢ High attrition rate à ¢Ã¢â€š ¬Ã‚ ¢ the threat of new entrants into Low Price Segment especially Indigo, Go Air, Spice jet and Jetlite. à ¢Ã¢â€š ¬Ã‚ ¢ High risk perception. As mentioned in Air Deccan (2009) Air Deccan has plenty of scope for expansion of operations; also it has been in operation since last 5 years, so kingfisher with the merger could get the opportunity to fly internationally and Air Deccan with facing constant threats from the ever emerging low cost carriers, higher attrition rate and requirement for capital had no other better option than to accept the offer of getting merged with Kingfisher. Marketing Strategies: Segmentation: High aircraft utilization was the first of Air Deccans strategies as it would directly result in high revenue generation. The success of the Air Deccan is by its well planned operational routes. The Air Deccan operates from six bases, which are located in the metropolitan cities of Mumbai, Delhi, Chennai, Kolkata, Bangalore and Hyderabad. Further these bases are connected to other regional locations through regional routes. The main strategy of Air Deccan is to pursue unexplored routes which would result -high yield and high load factor (Sampler, 2006). Positioning: The main success behind Air Deccan is because of its unique pricing model. In the pricing model seats which were booked well in advance had lower fares, whereas the seats booked closer to the travel date had higher fare. However, this helped the airline to maximize its revenues from ticket sales as well as maintain high seat occupancy. By commenting on additional revenues, Captain Gopinath (CEO, 2005) states that With an average passenger spending INR 75 for a quick meal or beverage, Air Deccan could have easily generated additional revenue worth INR 202.5 million from 2.7 passengers that had flown on the airline till November 2005. Targeting: Air Deccan (2009) has achieved tremendous growth due to their marketing and promotion strategies. The airline utilized its marketing and promotional programs effectively to highlight the competitive advantage with the result of its low fares. The target segment which is for the customers who are cost-conscious, Air Deccan choose cartoonist R K Laxmans famous mascot The common man as its brand ambassador. The airline advertisement is generally through media like print, radio, and bill boards. The airline has entered into various sales which have provided Deccan with additional advertising slots on television, newspapers and radio. Word Count: 1,335. Referencing: Anonymous. (2010). Segmentation, Targeting, and positioning .Available: http://www.consumerpsychologist.com/cb_Segmentation.html. Last accessed 11/12/2010. Annonymous. (2009). Deccan simply fly. Available: http://www.deccanair.com/aboutus.html. Last accessed 12/12/2010. Annonymous. (2010). Centre for Asia Pacific Aviation. Available: http://www.centreforaviation.com/. Last accessed 12/12/2010. Button, K.J., Lall, S., Stough, R., Trice, M., 1999. High-technology employment and hub airports. Journal of Air Transport Management 5, 53-59 Financial Times, 2004. From Indias forgotten  ¬Ã‚ elds, a call for economic reform to lift the poor. Kingfisher-Deccan Merger. 12 Dec. 2010 http://www.antiessays.com/free-essays/47835.html Kotler, P. (1994), Marketing Management: Analysis, planning, implementation, and Control, 8th edition, Prentice Hall, Inc., Englewood Cliff, New Jersey. OConnell.F.J, Williams.G.. (2006). Transformation of Indias Domestic Airlines: A case study of Indian Airlines, Jet Airways, Air Sahara and Air Deccan. Journal of Air Transport Management. 12 (1), 358-374. Restrepo.A.J.. (2010). SEGMENTATION TARGETING POSITIONING.Available: http://pdfcast.org/pdf/segmentation-targeting-positioning. Last accessed 11/12/2010. Sampler.L.J. (2006). Air Deccan. Available: http://web.mit.edu/cisr/working%20papers/cisrwp365.pdf. Last accessed 11/12/2010. Marketing ethics and social responsibility an opportunity for competitive advantage or a constraint on marketing decisions? Discuss citing appropriate examples. Introduction: Carrigan Attalla (2001, p.560) states that Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. According to Laczniak Murphy (1993) since few years there are certain controversy revolving around marketing ethics and social responsibility, researchers and scholars are continuing to work on it. Smith Quelch (1996) states that most of the company would like to think that being a good company will attract customers with their products, while it has seen that by the unethical behavior customer would reject their offer/products. The basic idea behind focusing marketing is by its products and services with the environment, where customers play a very important part by representing (Vaaland et al, 2007).As mentioned by Vaaland et al (2007, p.929): Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. According to Singhapakdi et al (1995), Social responsibility is been given so much importance because, E.g., some public companies undergo social responsibility which might limit profits and disagreement of the social responsibility. However, he also argues that, the international researchers have not identified in detail to which marketers across the countries assume that ethics and social responsibility are important for their organization for their growth. And also argues that, first managers should be aware of the ethics and social responsibility to have the organization grow before their behavior become more ethical and reflects greater social responsibility. Social responsibility in marketing: As Laczniak Murphy (1993, p.5) states that, both ethics and social responsibility have to make a positive impact towards the success of an organization, due to which customers make ethical judgments that are likely to influence their purchases. As he has told that: Customers over time will normally recognize the organizations that attempt to be responsive to various ethical and social factors in the marketplace. The ethics era: Hunt and Vitell ( 2006, p.3) pointed out that An individual perceives a situation as having ethical content, the next step is the perception of various possible alternatives or actions that might be taken to resolve the ethical problem. http://www.emeraldinsight.com/content_images/fig/2160040303002.png As Hoddow (2001) states that even though, the researchers are working on this field ETHICS since 30-40 years its still not possible to have achieved the answer of what exactly is the social responsibility of marketing. According to BBC (2001) there have been lot arguments which have been made by governments and organizations with regarding to the ethical issues. E.g., Companies like Oxfam and Medecin sans Frontieres on allowing cheaper access for consumers of drugs like AZT. Globally, there are many organizations and institutes which are established to do research and promote ethical business behaviour like for E.g., European Business Ethics network, Hong Kong Ethics Development Centre. There has been given a lot of importance to the field of marketing as it has grown rapidly and developing a strong ethical profile, academically and professionally, marketers are finding it difficult to ignore the gap of ethics of what the society is expecting and what marketing professionals are delivering (Carrigan Attalla, 2001). Ethical Consumer Behaviour: According to Hunt and Vitell (1992) it has been seen that a lot of attention is given to marketing ethics in the current years, irrespective of that it is been unsuccessful to see the buyer side of the exchange process. However, it is a fact that the customers are more informed, more educated and are aware of their consumer rights and product requirements in most of the western society. However, a study conducted by Boulstridge and Carrigan (2000) examined customers response to ethical or unethical behaviour, where they found out that the most customers did not have more information weather a company did or did not behaved ethically. E.g., Nestle and Exxon. Even though many people believed that social responsibility is not important while considering in their purchasing behaviour, even with knowledge about unethical activity, some customers still bought goods from the company. The main reason why consumers bought these products is because of price, value, and quality and brand familiarity rather than societal ones. Ulrich and Sarasin (1995) say that, one thing is clear, dont do any research. Dont ask the public any questions on this subject. The answers are never reliable. In instances where the head says one thing and the heart another. Studies are useless if not misleading (Carrigan and Attala, 2001, p.566). Performance framework: Friedman (1962, p.133) argues that few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. The framework by Carroll (1995) gives us the idea and the present condition of what corporate social responsibility theory and their role within the corporate social performance framework. http://labspace.open.ac.uk/file.php/4778/!via/oucontent/course/132/pyramid.gif Figure 2: Source: Carroll (1995, p.49). The pyramid of corporate social responsibility. According to Windsor (2001), Carrolls four dimensional pyramid of responsibility structures the crude notion of various corporate social responsibilities into a construction of pyramid. And the pyramid consists of economic responsibilities which are the foundation and philanthropy is the apex. The construction of the pyramid is such that the other responsibilities will not be achieved in the absence of economic performance. Economic and legal responsibilities are socially required, ethical responsibilities are socially accepted and philanthropy is socially desired. Socially Responsible firms: When asked to identify the socially responsible firms, many would point out on Marks and Spencer, because as Jobber (2010, p.182) mentioned that MS aims to go carbon neutral, send no waste to landfill, extend sustainable sourcing, help improve the lives of people in its supply chain and help customers and employees live a healthier lifestyle. According to Carrigan Attalla (2001) companies like JCB, Nissan and Co-operative bank followed ethical behaviour to an extent and when one trying to think of being a good citizen one respondent said: There really arent that many .I am sure they are all unethical to some degree. (Anonymous, 2008). Companies like Microsoft, is well known as philanthropy. Bill gates, fights for many of the worlds diseases with his foundation with Melinda Gates. The foundation has given $ 20.1 billion since its first set up (Jobber, 2010).There are few well known companies which they have been registered as a poor social responsibility for many reasons, E.g, LOreal for their animal testing, NatWest due to their financial investment with animal research centres and Shell and BP for their poor environmental pollution and poor employee relations (Carrigan Attalla (2001). As mentioned by Carrigan Attalla (2001, p.569) the attitudes of many consumers would include when you buy petrol, you do not think of those companies that are or not ethical, it does not even cross your mind. I would only fill up elsewhere if it caused no inconvenience to me. However, the behaviour of the ethics needs to be changed or it has to be convincing to the people in order to make them buy or have believe in the products. As we have discussed above about few companies and have seen the reaction of customers buying behaviour as the just buy the products because of their convince and or are for the brand name. All these show us that the customers are passive ethical shoppers other than the active consumer shoppers (Carrigan Attalla (2001). Conclusion: It has been seen from the study whether the customers care about the marketing ethics and social responsibility which would influence them on their buying behaviour. It has also seen that researchers have studied the consumers buying behaviour and they have to say that the many of them give very less attention to ethical considerations when it comes to their buying or decision making behaviour. Carrigan Attalla (2001) states that the link between the social responsibility and marketing ethics and consumer purchase remains unproven but also one should not conclude with the development of ethical marketing policy and social responsibility. Word Count: 1,376.

Victory in the Civil War

African Americans have had a long and painful encounter with subjugation, oppression and brutality. Their history is undeniably plagued with inhumane treatment and violence simply on the basis of their skin color. Man stooped to its lowest possible status when he began discriminating against people on color and race. No single race has had as unfortunate a history as African Americans who were rudely denied their rights during slavery era and were arrogantly kept away from the same after emancipation.Many blacks were hopeful of a better life when Abraham Lincoln declared emancipation for every black slave in the country. However since he himself died soon after, Blacks faced an uphill task getting their due share of public place during Reconstruction and prior to the Civil Rights Movement in 1960s. Victory in the Civil War of 1860s had assured African-Americans that they would get equal rights in the United States which however was one promise that did not materialize for very long. African-Americans were looked down upon in the South and they did not even have the right to sit next to white people in public buses.In the South black people were required to sit at the back as front seats were reserved for whites. This was a highly unfair law, which caused humiliation to many blacks especially a professor named Jo Ann Robinson. Blacks who were desirous of equal rights started the civil rights movement in 1950s to uphold Thomas Jefferson’s democratic ideals, â€Å"We hold these truths to be self-evident, that all men are created equal; that they are endowed by their Creator with certain inalienable Rights; that among these are Life, Liberty, and the pursuit of Happiness.â€Å"[1]) Reconstruction should have been a time to rejoice and celebrate for blacks in the South. But that was not the case. Blacks suffered immensely at the hands of severe racial differences that plagued the country and had sharpened with the proclamation. The administration did little or nothing to ease the transition process. Frederick Douglass expressed his disappointment in these words: â€Å"You say you have emancipated us. You have; and I thank you for it. But what is your emancipation?When the Israelites were emancipated they were told to go and borrow of their neighbors—borrow their coin, borrow their jewels, load themselves down with the means of subsistence; after, they should go free in the land which the Lord God gave them†¦But when You turned us loose, you gave us no acres. You turned us loose to the sky, to the storm, to the whirlwind, and, worst, of all you turned us loose to the wrath of our infuriated masters. † A long series of struggles began when reconstruction failed to make the dream of liberty come true.Voting rights were not yet granted to blacks and to make matters worse racial segregation had not been abolished in schools and other departments. Racial segregation in schools was a major sign of discrimination because yo ung generation of blacks who were born free was forced to encounter unfair treatment without their being any legal support for the same. Slavery was no longer there in practice but it could still be felt in such actions of the people.Discrimination on the basis of race was reflected by things such as black people riding at the back of the bus, racial segregation in school, equal and separate principle and no voting rights or job opportunities for blacks. Before 1950s, things were not even moving in the right direction. Everything was intensely unequal for blacks including access to education and jobs. But 1950s and following decades changed the fate of black community as more than a century after initial emancipation, they were finally given some of the civil rights they had dreamt of.But these rights were not offered on a silver platter. Blacks had to consistently fight for their rights and there were a series of court cases that upheld the democratic ideals and opened doors to mor e freedom and equality for blacks. One such prominent and irreplaceable in significance was the Brown vs. Board of Education case of 1954. There is no case in education board’s history that has played a more important role or has served as a bigger judicial turning point than this case. In the history of important cases, Brown vs.Board of Education occupies a top slot because of its impact not only on education system in the country but on the fate of African Americans in United States. It just changed the way Americans handled issue of human rights. In 1950s, racial segregation in schools was a norm. While schools were required to be equal in quality of education, they were also meant to be separate. It was found that even equality principle was not followed in spirit since most black schools offered education which inferior in quality. In 1849, a similar case Roberts vs.City of Boston surfaced to challenge the education system of racial segregation but nothing concrete came out of this. In fact Benjamin Roberts and other African American parents were denied the right to enroll their children in selected Boston schools. In other words, this case upheld racial segregation. A few years later, in 1855 segregation in schools was abolished by Massachusetts legislature. However it was more in theory than practice. In 1896 came the important case of Plessy v. Ferguson where United States Supreme Court called for separate but equal access to various facilities to African Americans.This landmark case however denied blacks a chance to achieve complete equality because based on this declaration; blacks were offered separate facilities in restaurants, public transport, hotels and education. Several other cases surfaced since the Roberts case in 1849 and by 1949 court had made little or no effort to strike down racial segregation. Brown vs. Board of Education case was filed from Kansas. Before this case, some eleven school cases had emerged between 1881 and 1949 in Kansas. None however managed to bring about any real change in school segregation system.In 1908, The National Association for the Advancement of Colored People (NAACP) was founded and this organization helped black people achieve equality by providing them with legal counsel and funding whenever needed. Linda Brown was a third grade student whose father Oliver Brown wanted to admit her to a white school in the neighborhood since Linda had to walk miles everyday to reach her black school. She was denied admission in the white school and this resulted in Brown seeking help from McKinley Burnett, the head of Topeka's branch of the National Association for the Advancement of Colored People (NAACP).NAACP was more than willing to assist since they finally had the â€Å"the right plaintiff at the right time. â€Å"[2] In his testimony, Dr. Hugh W. Speer, an expert witness explained that segregation was unhealthy and unfair to black students: â€Å"†¦ if the colored children are d enied the experience in school of associating with white children, who represent 90 percent of our national society in which these colored children must live, then the colored child's curriculum is being greatly curtailed. The Topeka curriculum or any school curriculum cannot be equal under segregation. â€Å"[3]The case continued for several months and in May 1954, the court in its landmark decision struck down separate but equal clause and called for school integration. In his ruling Chief Justice Earl Warren said: â€Å"We conclude that in the field of public education the doctrine of ‘separate but equal' has no place. Separate educational facilities are inherently unequal. Therefore, we hold that the plaintiffs and others similarly situated for whom the actions have been brought are, by reason of the segregation complained of, deprived of the equal protection of the laws guaranteed by the Fourteenth Amendment†.[4] The case was seen as a colossal step in the right d irection as it gave more encouragement to civil rights movement which ultimately resulted in a much better world for the blacks.REFERENCES[1] Dr. Howard O. Lindsey, â€Å"A History of Black America†, pg. 34-35 [2] Edward W. Knappman, ed. , Great American Trials (Detroit: Visible Ink, 1994) 467. [3] Knappman 467. [4] Benjamin Munn Ziegler, ed. , Desegregation and the Supreme Court (Boston: D. C. Heath and Company, 1958) 78-79

Corporate Finance Essay Topics Features

Corporate Finance Essay Topics Features Who Else Wants to Learn About Corporate Finance Essay Topics? Dreams often play a major role in Shakespearean dramas. Life is far better than it was 50 decades ago. Parents of bullies should need to pay a fine. Year round school isn't a good idea. Consider the local evening news program and why you ought to be chosen as the student reporter. You've invited your two best friends to devote the afternoon at your house. Second, talk what you shouldn't do instead of what should be carried out. In an academic setting, but the paper ought to be formatted and organized in line with the corresponding standards without the usage of informal languages like slang or jargon. Young writers may try simple on-line citation generators which are normally at no charge. People in demand of case study research should rush to appreciate our assistance. The dearth of great support sources are going to result in a decrease grade. When you have chosen the subject, make certain that you have sufficient original ideas about this issue. Research-based topics require students to assemble information till they write. Recent argumentative essay topics that are related to society is going to do. There are a few great topics to take into account when picking a topic for your argumentative essay. Writing prompts are among the best approaches to create confident writers who take pleasure in the practice. Textbooks ought to be free. They should never be banned. When it has to do with the middle school, the argumentative essay consists of moderate topics. You're now prepared to compose your very first research paper and you can't decide what things to write it on. It is essential that you choose an intriguing topic because it is going to allow it to be straightforward for you to compose your paper. You could be offered a list of essay prompts to select from. When it has to do with writing an argumentative essay, the most essential matter to do is to select a topic and an argument you may really get behind. For example, let's say you decide on the very first topic from our list. Write an essay to convince your principal your idea is one that needs to be adopted. Another good idea is to receive some totally free essay examples of different sorts and on various subjects to find a general idea of the way in which a thriving debatable paper looks. Begin a list of questions which you'd love to have answered. If you can find with additional reasons to strengthen your thesis, that's even better because it is going to make it simpler to reach you page requirement. You will develop an overall statement and function to prove it. To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the special area of study. Choose something you're in a position to discuss or describe and something which will present your good qualities to your teacher. Every one of the ideas above will provide you with an opportunity to reveal your creative side and capacity to talk about your opinion. Pick the period of life which you think is best and compose an essay arguing why it's the ideal time of life. Bear in mind that you could make funny argumentative essays if you do a few things. There are lots of aspects about a sport which can be argued in an essay. Writing in college often requires the shape of persuasionconvincing others that you've got an interesting, logical standpoint on the subject you're studying the matter, or topic, of an essay may be world war ii or moby dick a thesis must. So, it's a significant foundation for assorted epic stories! Your topic is so important because you've got to make sure it is related to the class which you are taking unless it is for English class.